Uploaded March 2026 | Updated September 2026, 2 weeks ago

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The definition of consumer value has changed. According to Beko CEO Hakan Bulgurlu, it's no longer just about "quality and durability at affordable prices." Today, consumers also want to "do the right thing," making sustainability and fighting climate change a core part of the value equation.

Watch full episode: youtube.com/watch?v=fuiEUGg8JQs

#WhereValueIsUnlocked #ConsumerValue #Sustainability #ProductQuality