Uploaded April 2026 | Updated September 2026, 2 weeks ago
Procter & Gamble's Chief Innovation Officer Seth Cohen, took the stage at the Human[X} conference to share how P&G is accelerating AI adoption for lasting business impact.
Featuring: Seth Cohen, Chief Innovation Officer – P&G
At P&G, our focus is on using AI for tangible business impact, not just for technology's sake. This means moving beyond isolated projects to truly embedding AI into how our company operates. We see AI as a powerful tool for constructive disruption, allowing us to reinvent how we innovate, how we serve consumers and retailers, and how our people get work done every day.
Our ability to integrate data into operations is critical to enable AI. Over more than a decade, the company has invested in building a strong data foundation, freeing data across systems, geographies, and functions while ensuring it is structured, high quality, and trusted.
With millions of consumer touchpoints captured each year, P&G combines data, human expertise, and advanced technology to unlock deeper insights and deliver superior consumer experiences. This foundation allows the company to move faster, make better decisions, and scale AI effectively across the enterprise.
What you'll learn:
• P&G's core framework for "constructive disruption" leveraging AI
• The role of data as a foundational element
• Real-world examples of AI to unlock consumer insights, enable innovation, and enhance supply chain
• Our approach to enabling people and teams to utilize intelligent systems.
#AI #BusinessStrategy #Innovation #DigitalTransformation
Procter & Gamble's Chief Innovation Officer Seth Cohen, took the stage at the Human[X} conference to share how P&G is accelerating AI adoption for lasting business impact.
Featuring: Seth Cohen, Chief Innovation Officer – P&G
At P&G, our focus is on using AI for tangible business impact, not just for technology's sake. This means moving beyond isolated projects to truly embedding AI into how our company operates. We see AI as a powerful tool for constructive disruption, allowing us to reinvent how we innovate, how we serve consumers and retailers, and how our people get work done every day.
Our ability to integrate data into operations is critical to enable AI. Over more than a decade, the company has invested in building a strong data foundation, freeing data across systems, geographies, and functions while ensuring it is structured, high quality, and trusted.
With millions of consumer touchpoints captured each year, P&G combines data, human expertise, and advanced technology to unlock deeper insights and deliver superior consumer experiences. This foundation allows the company to move faster, make better decisions, and scale AI effectively across the enterprise.
What you'll learn:
• P&G's core framework for "constructive disruption" leveraging AI
• The role of data as a foundational element
• Real-world examples of AI to unlock consumer insights, enable innovation, and enhance supply chain
• Our approach to enabling people and teams to utilize intelligent systems.
#AI #BusinessStrategy #Innovation #DigitalTransformation
