Uploaded May 2026 | Updated September 2026, 2 weeks ago

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The creator economy is reshaping how brand stories get told — and nowhere is that more visible right now than on the Croisette. FanMade's Olivia Rudensky joined us on stage at our Entertainment Marketing #BISummit during the Cannes Film Festival, in partnership with The Ankler, to share what six years of fan-first thinking — starting with Miley Cyrus — taught her about the way brand stories actually travel on the internet.

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