Uploaded May 2026 | Updated September 2026, 2 weeks ago

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Vertigo Films' James Richardson joined us on stage at our Entertainment Marketing #BISummit during the Cannes Film Festival, in partnership with The Ankler, to push back on one of the most persistent misconceptions about AI in the creative process — and make the case that the artists behind the iteration matter more, not less, when the technology is involved.

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