Shoppers Don’t Think in Channels. Neither Should You. @brandinnovators
Shoppers Don’t Think in Channels. Neither Should You.  @brandinnovators
Uploaded July 2026 | Updated September 2026, 2 weeks ago
Enjoy this compelling discussion from the Beach Stage at our annual Marketing Leadership Summit during Cannes Lions, hosted at Rado Plage, featuring key insights and strategies from these industry leaders:

Matt Drzewicki, SVP and General Manager, Roundel, Target
Benoit Vatere, Chief Media Officer, Liquid Death
Moderated by: Gina Gray, Chief Growth Officer, Colle McVoy and Doner

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Shoppers Don’t Think in Channels. Neither Should You.

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