People remember the stories that move them. @brandinnovators
People remember the stories that move them.  @brandinnovators
Uploaded July 2026 | Updated September 2026, 2 weeks ago
Marriott International's BEHNAZ GHAHRAMANI joined us on stage at our Marketing Leadership #BISummit on the Beach Stage at Rado Plage during Cannes Lions, in conversation with Influencer's Ben Jeffries, to share how Marriott approaches storytelling in a world where brands are constantly competing for attention.

Hear why consistency, clarity, and stories that move people have become some of the brand's most powerful tools for building recognition and lasting connections.

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People remember the stories that move them.

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