Uploaded August 2024 | Updated September 2026, 1 hour ago
Dana Ware, an accomplished creative and trailblazer in immersive technology, joins Oskar in the latest episode of *Makes You Wonder* to explore the intersection of AR, VR, gaming, and the future of fan engagement. Dana shares her journey from film and gaming to becoming a leader in the AR space, discussing the power of digital worlds to enhance real-life experiences. They examine how emerging technologies are reshaping creativity, community, and connection, and reflect on the ethical implications of innovation in immersive tech. Tune in for an inspiring conversation on the future of storytelling, creativity, and human connection in a digital age.
*Time-stamps*
00:29 Introduction
06:56 Dana's Background
08:06 Dana's Favorite Games and the Value of Gaming
16:00 Do you find yourself getting lost in games?
18:08 Dana's Best Games Ever Made
22:29 Dana's Journey into AR and VR
29:25 The Sundance Turning Point and making students sign NDAs
31:47 Dana's First Exp of VR (TW)
36:30 Where do you draw inspiration from?
41:36 Enhancing Fan Engagement and Building Community with AR
47:58 The Future of Technology and Gaming
53:50 Are we stepping into the matrix? The digital can enhance the real
59:45 Getting over creative blocks
01:03:22 Challenges Faced by Women in the Gaming Industry
01:10:29 Subtopic: Representation of female characters in games
01:14:44 Advice for Aspiring Creatives
01:16:52 Recommended Resources for Personal Growth and Leadership
*Media References*
- *Street Fighter II* google.com/search?q=Street+Fighter+II&rlz=1C5CHFA_enGB1110GB1112&oq=Street+Fighter+II&gs_lcrp=EgZjaHJvbWUyBggAEEUYOdIBBzU1M2owajSoAgCwAgA&sourceid=chrome&ie=UTF-8)
- *Moss VR and Moss 2* : (playstation.com/en-gb/games/moss-book-ii/)
- *Animal Crossing Horizons* : (amazon.co.uk/Animal-Crossing-New-Horizons-Nintendo/dp/B07SMRM43T)
- *Founders Podcast* (founderspodcast.com/)
- *Acquired Podcast* (https://www.acquired.fm/)
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Dana Ware, an accomplished creative and trailblazer in immersive technology, joins Oskar in the latest episode of *Makes You Wonder* to explore the intersection of AR, VR, gaming, and the future of fan engagement. Dana shares her journey from film and gaming to becoming a leader in the AR space, discussing the power of digital worlds to enhance real-life experiences. They examine how emerging technologies are reshaping creativity, community, and connection, and reflect on the ethical implications of innovation in immersive tech. Tune in for an inspiring conversation on the future of storytelling, creativity, and human connection in a digital age.
*Time-stamps*
00:29 Introduction
06:56 Dana's Background
08:06 Dana's Favorite Games and the Value of Gaming
16:00 Do you find yourself getting lost in games?
18:08 Dana's Best Games Ever Made
22:29 Dana's Journey into AR and VR
29:25 The Sundance Turning Point and making students sign NDAs
31:47 Dana's First Exp of VR (TW)
36:30 Where do you draw inspiration from?
41:36 Enhancing Fan Engagement and Building Community with AR
47:58 The Future of Technology and Gaming
53:50 Are we stepping into the matrix? The digital can enhance the real
59:45 Getting over creative blocks
01:03:22 Challenges Faced by Women in the Gaming Industry
01:10:29 Subtopic: Representation of female characters in games
01:14:44 Advice for Aspiring Creatives
01:16:52 Recommended Resources for Personal Growth and Leadership
*Media References*
- *Street Fighter II* google.com/search?q=Street+Fighter+II&rlz=1C5CHFA_enGB1110GB1112&oq=Street+Fighter+II&gs_lcrp=EgZjaHJvbWUyBggAEEUYOdIBBzU1M2owajSoAgCwAgA&sourceid=chrome&ie=UTF-8)
- *Moss VR and Moss 2* : (playstation.com/en-gb/games/moss-book-ii/)
- *Animal Crossing Horizons* : (amazon.co.uk/Animal-Crossing-New-Horizons-Nintendo/dp/B07SMRM43T)
- *Founders Podcast* (founderspodcast.com/)
- *Acquired Podcast* (https://www.acquired.fm/)
Wondercraft - AI audio editor to easily create podcasts, ads, audiobooks, and more by simply typing.
Follow Us:
🌐 Website: wondercraft.ai
👥 LinkedIn: linkedin.com/company/wondercraftai/?originalSubdomain=uk
🐦 Twitter (X): https://x.com/wondercraft_ai?lang=en
📸 Instagram: instagram.com/wondercraft.ai
🤳 TikTok: tiktok.com/@wondercraftai
🙎♂️ Facebook: facebook.com/profile.php?id=61558611278444
Oskar’s Socials:
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🧵 Oskar’s Threads: threads.net/@oskarserrander
![Navigating AI’s Impact on Journalism w/ Chloé Sondervorst
In this episode, Oskar welcomes Chloé Sondervorst, a radio producer at CBC/Radio-Canada and digital media creator, to discuss the intersection of AI, storytelling, and public media. Chloé shares her journey from studying philosophy and East Asian studies to becoming a leading voice on technology and its impact on society, with a focus on younger audiences.
We explore:
☕️ How AI can enhance journalism and storytelling
☕️ The balance between human creativity and AI tools
☕️ Why public media must evolve to serve diverse, modern audiences
☕️ The role of philosophy in understanding technological change
☕️ How creativity flourishes when we embrace imperfection
Chloé also shares her thoughts on AI’s potential to create community and meaningful experiences, her experiments with TikTok, and the challenges of fostering curiosity in a media landscape that’s constantly shifting.
If you’re fascinated by the crossroads of technology, creativity, and media—or curious about how to navigate the new age of AI-driven storytelling—this episode is for you. And to check out Chloés work, find her under Chloé Sondervorst on all platforns (Tiktok, Insta, Linkedin)!
Key Moments:
0:00 - 1:04: Introduction
• Oskar introduces the show and the guest, Chloé Sondervorst.
• Overview of Chloé’s background in media and passion for storytelling, digital culture, and AI.
04:29: Chloé’s Career Path
• Chloé discusses her background in philosophy, love for travel, and her entry into media and journalism.
• Exploration of how technology enables the discovery of new perspectives and connections.
06:53 Philosophy’s Influence on Storytelling
• Integration of philosophical thinking into journalism and media production.
• Socratic questioning as a foundation for journalistic curiosity.
09:55 Chloé’s Early Journalism Career
• Transition from philosophy to journalism.
• Early passion for audio storytelling and radio production during her student days.
13:55 Shifting to Program Creation
• Chloé’s move from news journalism to creating original programs at CBC/Radio-Canada.
• Focus on bringing diverse voices and perspectives into public media.
17:50 Balancing Creativity and Productivity
• Insights into how Chloé stays creative and organizes her work.
• Importance of intuition, maintaining a mission-driven focus, and fostering team collaboration.
19:15 Making Environmental Journalism Engaging
• Overview of Chloé’s work on CBC/Radio-Canada’s environmental program Feu vert.
• Using solution journalism to tackle heavy topics like climate change.
26:00 First Encounters with AI
• Chloé’s early exposure to technology and AI.
• Reflections on generative AI tools like ChatGPT and their societal impact.
30:29 Audience Reactions to AI
• Categorizing public reactions to AI, from curiosity to skepticism.
• How ChatGPT’s release sparked widespread interest in AI.
35:50 AI’s Role in Media and Society
• Addressing societal anxieties about AI.
• The polarization between AI developers, the public, and researchers.
40:00 AI and the Younger Generation
• Workshops and initiatives to promote AI literacy among teenagers.
• Encouraging nuanced discussions about AI’s role in culture and creativity.
46:00 AI in Creative Industries
• Examples of AI’s use in music, visual arts, and film.
• Highlighting ethical concerns and the potential of AI as a creative tool.
52:03: AI in Journalism
• Opportunities and challenges of integrating AI into journalism.
• Personalized news formats, ethical AI applications, and building trust with audiences.
55:07 Future of Storytelling and AI
• Exploring innovative storytelling formats enabled by AI, such as fractal stories and liquid content.
• Balancing personalization with the need for shared public narratives.
1:00:00 Hopes for the future
• Chloé’s vision of an imperfect but collaborative future.
• Encouraging experimentation and embracing mistakes as part of progress.
1:02:21 Advice for Aspiring Creatives
• Chloé advises young creatives to experiment and prioritize meaningful storytelling over metrics.
• The importance of finding one’s unique path.
1:03:37 Closing Remarks
• Final reflections on the conversation.
• Links to Chloé’s social media and where to follow her work.
Follow Us:
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🤳 [TikTok] (https://www.tiktok.com/@wondercraftai)
🙎♂️ [Facebook] (https://www.facebook.com/profile.php?id=61558611278444)
Oskar’s Socials:
🐦 [Oskars Twitter] (https://x.com/oskarserrander)
👥 [Oskars LinkedIn] (https://www.linkedin.com/in/oskarserrander/)
🧵 [Oskar’s Threads] (https://www.threads.net/@oskarserrander) Navigating AI’s Impact on Journalism w/ Chloé Sondervorst](https://i.ytimg.com/vi/OjcA5iELn_4/mqdefault.jpg)





*Mentioned Media & Campaigns*
- [Boots “Make Magic” Christmas Campaign](https://www.boots.com/)
- [Pixar’s Up & Incredibles – emotional storytelling done right]
- [WPP & Boots Campaign Work](https://www.wpp.com/)
*Chapters:*
00:00 Intro
01:12 The real job of a CMO in 2025
05:50 Relevance vs nostalgia for legacy brands
10:30 How Peter leads a 150-person team
14:05 The promise (and danger) of AI in creative work
18:40 Virtual production & modern media strategy
21:00 Authenticity, storytelling, and why Up still makes him cry
24:00 Star Wars, improv, and rediscovering play
28:30 Practical advice for marketers adopting AI
33:00 Peter’s prediction for the next 5 years How Boots stays culturally sharp at 176 years old w/ Peter Markey](https://i.ytimg.com/vi/PxvYUZCd2S0/mqdefault.jpg)




