Uploaded September 2024 | Updated September 2026, 1 hour ago
In this episode, Oskar sits down with Eva Simone Lihotzky, Head of AI at the Serviceplan Group and General Manager of the group’s AI lab, to discuss the powerful intersection of creativity and technology. They explore how AI is transforming the creative landscape, not as a replacement but as a tool to elevate human creativity. Eva shares insights from her unique background in art and structured thinking, and how these experiences shape her leadership in integrating AI within the marketing world.
The conversation covers key topics like the evolution of brand communication, the role of AI in scaling creative work, and the importance of maintaining authenticity in a rapidly digitalized world. Eva also reflects on the ethical challenges of AI, its potential to influence society, and what the future holds for brands in the AI era.
If you’re curious about how technology and creativity come together, this episode’s for you.
*References*
*“Diary of a CEO”* – Mentioned as one of Eva’s favorite podcasts.
*“Huberman Lab Podcast”* – Eva references this podcast, particularly her interest in neuroscience and how it relates to creativity and AI.
*Refik Anadol* – Eva talks about this digital artist known for using data to create visual installations, including his exhibition “Floristic Hallucinations” in Seoul.
*“Breath: The New Science of a Lost Art” by James Nestor* – A book that explores the science of breathing, which Eva is currently reading.
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In this episode, Oskar sits down with Eva Simone Lihotzky, Head of AI at the Serviceplan Group and General Manager of the group’s AI lab, to discuss the powerful intersection of creativity and technology. They explore how AI is transforming the creative landscape, not as a replacement but as a tool to elevate human creativity. Eva shares insights from her unique background in art and structured thinking, and how these experiences shape her leadership in integrating AI within the marketing world.
The conversation covers key topics like the evolution of brand communication, the role of AI in scaling creative work, and the importance of maintaining authenticity in a rapidly digitalized world. Eva also reflects on the ethical challenges of AI, its potential to influence society, and what the future holds for brands in the AI era.
If you’re curious about how technology and creativity come together, this episode’s for you.
*References*
*“Diary of a CEO”* – Mentioned as one of Eva’s favorite podcasts.
*“Huberman Lab Podcast”* – Eva references this podcast, particularly her interest in neuroscience and how it relates to creativity and AI.
*Refik Anadol* – Eva talks about this digital artist known for using data to create visual installations, including his exhibition “Floristic Hallucinations” in Seoul.
*“Breath: The New Science of a Lost Art” by James Nestor* – A book that explores the science of breathing, which Eva is currently reading.
Wondercraft - AI audio editor to easily create podcasts, ads, audiobooks, and more by simply typing.
Follow Us:
🌐 Website: wondercraft.ai
👥 LinkedIn: linkedin.com/company/wondercraftai/?originalSubdomain=uk
🐦 Twitter (X): https://x.com/wondercraft_ai?lang=en
📸 Instagram: instagram.com/wondercraft.ai
🤳 TikTok: tiktok.com/@wondercraftai
🙎♂️ Facebook: facebook.com/profile.php?id=61558611278444
🧵 Wondercraft's Threads: threads.net/@wondercraft.ai
Oskar’s Socials:
🐦 Oskar's Twitter: https://x.com/oskarserrander
👥 Oskar's LinkedIn: linkedin.com/in/oskarserrander
🧵 Oskar’s Threads: threads.net/@oskarserrander
