The Licensing Trends Driving Toy Sales @ToyFair
The Licensing Trends Driving Toy Sales @ToyFair
Uploaded June 2025 | Updated September 2026, 6 hours ago
Recorded on March 2, 2025

Maura Reagan, Licensing International & Jeremy Padawer, Jazwares

Discover the licensing trends shaping toy sales in 2025 with insights from Licensing International. Despite recent challenges, beloved brands, evergreen properties, and the rise of the kidult demographic continue to drive consumer interest.
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The Licensing Trends Driving Toy Sales

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