Uploaded April 2026 | Updated September 2026, 29 minutes ago
Recorded on February 14, 2026
David Becker, _Blue Plate Media_ (Moderator)
Tim Jones, _Blue Plate Media_
Andy Wiseman, _Lean In_
Denise Vannucci, _Blue Plate Media_
Julie Gwaltney, _TOMY_
Michelle Weber, _Toy'n Around_
Breaking through at retail is tougher than ever. From getting the meeting, to pitching your product, to proving how you’ll support it once it hits the shelf—success takes strategy.
In this high-energy session, a powerhouse panel of sales, retail, and media veterans will share insider perspectives on how to drive both retailer sell-in and consumer sell-through in toys, games, and adjacent categories. Panelists bring decades of “boots-on-the-ground” experience as buyers, sellers, and marketers. They’ll reveal real-life stories and proven strategies to help you navigate an often-intimidating process with confidence and clarity. Attendees will walk away with actionable steps, a framework for success, and fresh thinking to set their products up for sell-in, sell-through, and repeat momentum. Along the way, we’ll highlight the importance of media planning to sustain consumer demand once product lands on-shelf.
Key Topics:
• Getting to the meeting
• Preparing and delivering a winning pitch
• Building a sell-through support plan with media
• Measurements for success: rolling in vs. rolling out
• Are all retailers—and retail buyers—the same?
• Where digital retail and Retail Media Networks (RMNs) fit into the mix
Moderated by David Becker, President & Co-Founder, Blue Plate Media Services, this panel will uncover insights you can put into practice immediately.
Recorded on February 14, 2026
David Becker, _Blue Plate Media_ (Moderator)
Tim Jones, _Blue Plate Media_
Andy Wiseman, _Lean In_
Denise Vannucci, _Blue Plate Media_
Julie Gwaltney, _TOMY_
Michelle Weber, _Toy'n Around_
Breaking through at retail is tougher than ever. From getting the meeting, to pitching your product, to proving how you’ll support it once it hits the shelf—success takes strategy.
In this high-energy session, a powerhouse panel of sales, retail, and media veterans will share insider perspectives on how to drive both retailer sell-in and consumer sell-through in toys, games, and adjacent categories. Panelists bring decades of “boots-on-the-ground” experience as buyers, sellers, and marketers. They’ll reveal real-life stories and proven strategies to help you navigate an often-intimidating process with confidence and clarity. Attendees will walk away with actionable steps, a framework for success, and fresh thinking to set their products up for sell-in, sell-through, and repeat momentum. Along the way, we’ll highlight the importance of media planning to sustain consumer demand once product lands on-shelf.
Key Topics:
• Getting to the meeting
• Preparing and delivering a winning pitch
• Building a sell-through support plan with media
• Measurements for success: rolling in vs. rolling out
• Are all retailers—and retail buyers—the same?
• Where digital retail and Retail Media Networks (RMNs) fit into the mix
Moderated by David Becker, President & Co-Founder, Blue Plate Media Services, this panel will uncover insights you can put into practice immediately.
