Uploaded March 2026 | Updated September 2026, 2 weeks ago
Propelled by agentic commerce and contextual decision-making, travel is shifting from search boxes and price lists to autonomous travel agents that anticipate needs, negotiate value, and execute decisions in real time. Travel suppliers and intermediaries must now rethink their strategies. This session will show how. We bring together leading voices in global travel tech to explore how agentic commerce, AI-first product design, and dynamic supply orchestration are rewriting the rules for airlines, hotels, OTAs, and destinations. Who will own the traveler relationship when digital agents make the decisions? What happens to margin structures, data access, and brand visibility? And how must travel technology evolve to stay relevant as innovation from outside the industry becomes a game changer? This is the strategic roadmap for an industry being rebuilt at its core by industry leaders engineering the transformation.
Moderator:
Dirk Rogl
Managing Director
Travel Commerce
Panel:
James Byers
Product Lead, Travel
Google
Garry Wiseman
Chief Product & Technology Officer
Sabre
Piero Sierra
Chief AI Officer
Skyscanner
James Waters
Chief Business Officer
Booking.com
Propelled by agentic commerce and contextual decision-making, travel is shifting from search boxes and price lists to autonomous travel agents that anticipate needs, negotiate value, and execute decisions in real time. Travel suppliers and intermediaries must now rethink their strategies. This session will show how. We bring together leading voices in global travel tech to explore how agentic commerce, AI-first product design, and dynamic supply orchestration are rewriting the rules for airlines, hotels, OTAs, and destinations. Who will own the traveler relationship when digital agents make the decisions? What happens to margin structures, data access, and brand visibility? And how must travel technology evolve to stay relevant as innovation from outside the industry becomes a game changer? This is the strategic roadmap for an industry being rebuilt at its core by industry leaders engineering the transformation.
Moderator:
Dirk Rogl
Managing Director
Travel Commerce
Panel:
James Byers
Product Lead, Travel
Garry Wiseman
Chief Product & Technology Officer
Sabre
Piero Sierra
Chief AI Officer
Skyscanner
James Waters
Chief Business Officer
Booking.com
