The importance of public perception – FUSION24 @UKAEAofficial
The importance of public perception – FUSION24  @UKAEAofficial
Uploaded August 2024 | Updated September 2026, 2 weeks ago
As the prospect of fusion power plants being built in communities around the world becomes a reality, the issue of public perception is vital. To what extent do individuals need to understand the science before they will accept this new technology? And when “nuclear” conjures strong reactions, how can we support the public through “discomfort of thought”, when there is comfort in long held opinions? How will fusion find its story to win over hearts and minds?

Introduction:
Steve Cross – Creative Director, Science Showoff

Chair:
Rishi Bhattacharya – Founder and CEO, Impact & Influence

Speakers:
Kelly Lea – STEP Communications Manager, UKAEA
Zion Lights – Science Communicator, Emergency Reactor
Jennifer Powers – Director of Policy and Communications, Meld Energy
Matt Walker – Partner, Fact & Story

COMFORT OF OPINION
Broadcast 18th June 2024 at FUSION24

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UKAEA’s mission is to deliver sustainable fusion energy and maximise scientific and economic impact. Fusion, the process that powers the sun, can play a big part in our carbon-free energy future.

UKAEA leads the world in fusion research with a wide range of programmes covering robotics, materials testing and development, and tritium science. Our scientists and engineers are working with partners around the globe to develop fusion as a new source of clean energy for tomorrow’s power stations.

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The importance of public perception – FUSION24

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