Uploaded February 2024 | Updated September 2026, 2 days ago
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Two years ago, Thomas Frank made the seemingly crazy decision to abandon his 2 million subscriber YouTube channel that he spent a decade of his life building to make software tutorials.
His decision paid off big time. The @ThomasFrankExplains channel has grown to 220,000 subscribers, done over 10 million views, and doubled his revenue, just by teaching people how to use the productivity and note taking software, Notion.
In this episode, you'll learn:
•How to design the perfect viewer experience
•How to think about browse views versus
•Search the pros and cons of relying on outside platforms for success
•And what every person starting a tutorial channel needs to do
🧰 Get My Gear List: creatorscience.com/toolbox
📬 Free course: creatorscience.com/course
🧪 Join The Lab: join.creatorscience.com
TIMESTAMPS
00:00 - Abandoning a 2 Million Sub Channel
01:17 - Thomas’s New YouTube Strategy
04:10 - Why Start a New Channel?
05:35 - Browse Views vs Search Views
08:09 - When Serving the Audience is Bad for Retention
10:11 - Our Lovely Sponsor :)
12:01 - Evaluating Platform Risk
16:14 - Permanence on YouTube
18:40 - How to Decide What Videos to Make
19:48 - How Important is Production Value
24:32 - Advice for New Tutorial Creators
30:07 - Does First Mover Advantage Matter?
***
CONNECT WITH THOMAS
🌐 Website: thomasjfrank.com
🐦 Twitter: twitter.com/tomfrankly
📸 Instagram: instagram.com/tomfrankly
📹 YouTube: youtube.com/@ThomasFrankExplains
***
CONNECT WITH ME
🐦 Twitter: twitter.com/jayclouse
📸 Instagram: instagram.com/jayclouse
🎵 TikTok: tiktok.com/@jayclouse
💼 LinkedIn: linkedin.com/in/jayclouse
***
🙏 GUEST REQUESTS & LISTENER QUESTIONS
podcast.creatorscience.com/request
🏁 PAST EPISODES & STARTER PLAYLISTS
podcast.creatorscience.com/episodes
podcast.creatorscience.com/playlists
💼 SPONSORS
podcast.creatorscience.com/sponsors
💜 Leave a review on Apple Podcasts
apple.co/3c6oN4g
🟢 Leave a rating on Spotify
spoti.fi/3c6xpYH
***
TEAM
Host + Producer // Jay Clouse: jayclouse.com/links
Editor // Conor Conaboy: twitter.com/conorconaboy
Thumbnail Artist // Jonathan Sippel: twitter.com/thumbnailgrail
Creator Science is part of the HubSpot Podcast Network.
🎉 Get started with Notion, sign up for free or unlock AI for $10 per month: https://ntn.so/JayClouse2
👉 Build a membership with me in 4 weeks (starts July 3): belovedmembership.com
Grow Your Podcast on YouTube Workshop: creatorscience.co/play
Two years ago, Thomas Frank made the seemingly crazy decision to abandon his 2 million subscriber YouTube channel that he spent a decade of his life building to make software tutorials.
His decision paid off big time. The @ThomasFrankExplains channel has grown to 220,000 subscribers, done over 10 million views, and doubled his revenue, just by teaching people how to use the productivity and note taking software, Notion.
In this episode, you'll learn:
•How to design the perfect viewer experience
•How to think about browse views versus
•Search the pros and cons of relying on outside platforms for success
•And what every person starting a tutorial channel needs to do
🧰 Get My Gear List: creatorscience.com/toolbox
📬 Free course: creatorscience.com/course
🧪 Join The Lab: join.creatorscience.com
TIMESTAMPS
00:00 - Abandoning a 2 Million Sub Channel
01:17 - Thomas’s New YouTube Strategy
04:10 - Why Start a New Channel?
05:35 - Browse Views vs Search Views
08:09 - When Serving the Audience is Bad for Retention
10:11 - Our Lovely Sponsor :)
12:01 - Evaluating Platform Risk
16:14 - Permanence on YouTube
18:40 - How to Decide What Videos to Make
19:48 - How Important is Production Value
24:32 - Advice for New Tutorial Creators
30:07 - Does First Mover Advantage Matter?
***
CONNECT WITH THOMAS
🌐 Website: thomasjfrank.com
🐦 Twitter: twitter.com/tomfrankly
📸 Instagram: instagram.com/tomfrankly
📹 YouTube: youtube.com/@ThomasFrankExplains
***
CONNECT WITH ME
🐦 Twitter: twitter.com/jayclouse
📸 Instagram: instagram.com/jayclouse
🎵 TikTok: tiktok.com/@jayclouse
💼 LinkedIn: linkedin.com/in/jayclouse
***
🙏 GUEST REQUESTS & LISTENER QUESTIONS
podcast.creatorscience.com/request
🏁 PAST EPISODES & STARTER PLAYLISTS
podcast.creatorscience.com/episodes
podcast.creatorscience.com/playlists
💼 SPONSORS
podcast.creatorscience.com/sponsors
💜 Leave a review on Apple Podcasts
apple.co/3c6oN4g
🟢 Leave a rating on Spotify
spoti.fi/3c6xpYH
***
TEAM
Host + Producer // Jay Clouse: jayclouse.com/links
Editor // Conor Conaboy: twitter.com/conorconaboy
Thumbnail Artist // Jonathan Sippel: twitter.com/thumbnailgrail
Creator Science is part of the HubSpot Podcast Network.
