Uploaded October 2023 | Updated September 2026, 2 days ago
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***
@JennyHoyos is an 18-year-old YouTuber who is absolutely crushing Shorts. She’s done over 600 million views in the past year alone, averaging 10 million views per video.
She has analyzed thousands of shorts, including MrBeast's and Ryan Trahan's. And she also looks at what is trending.
Jenny can figure out how to make it viral.
So in this episode, you'll learn:
•How to make anything viral
•How to create the perfect Short
•The differences in Short form content platforms
•And a hot take you might not be expecting
🌐 Episode page: podcast.creatorscience.com/jenny-hoyos
📬 Newsletter: creatorscience.com
🧰 Get our Toolbox: creatorscience.com/toolbox
🧪 Join The Lab: join.creatorscience.com
TIMESTAMPS
00:00 - The YouTuber Who Solved Shorts
01:05 - How to Make Anything Go Viral
02:19 - What Makes a Good Short?
05:28 - Importance of Retention and Rewatchability
09:41 - Crafting the Perfect 1st Frame Hook
11:47 - Our Lovely Sponsor :)
12:53 - How to Generate Great Ideas
16:24 - Retention Mechanisms and Viewer Expectations
18:34 - Relationship Between Short Length and Retention
19:50 - Jenny’s Shorts Structure
24:07 - Jenny’s Video Making Process
26:13 - Finding Your Audience Avatar
28:26 - Differences Across Short Form Platforms
31:13 - Transitioning From Shorts to Long Form
36:03 - Jenny’s YouTube Hot Takes
***
CONNECT WITH JENNY
🌐 Website: shop.jennyhoyos.com
📸 Instagram: instagram.com/jennyhoyoslol
🎵 TikTok: tiktok.com/@jennyhoyosfr
📹 YouTube: youtube.com/channel/UC6YjT1TJaANveVGQ4vl1CIg
***
CONNECT WITH ME
🐦 Twitter: twitter.com/jayclouse
📸 Instagram: instagram.com/jayclouse
🎵 TikTok: tiktok.com/@jayclouse
💼 LinkedIn: linkedin.com/in/jayclouse
***
🙏 GUEST REQUESTS & LISTENER QUESTIONS
podcast.creatorscience.com/request
🏁 PAST EPISODES & STARTER PLAYLISTS
podcast.creatorscience.com/episodes
podcast.creatorscience.com/playlists
💼 SPONSORS
podcast.creatorscience.com/sponsors
💜 Leave a review on Apple Podcasts
apple.co/3c6oN4g
🟢 Leave a rating on Spotify
spoti.fi/3c6xpYH
***
TEAM
Host + Producer // Jay Clouse: jayclouse.com/links
Editor // Conor Conaboy: twitter.com/conorconaboy
Audio Engineer // Nathan Todhunter: nathantodhunter.com
Thumbnail Artist // Jonathan Sippel: twitter.com/thumbnailgrail
Creator Science is part of the HubSpot Podcast Network.
Get my free creator crash course: creatorscience.co/yt-jenny-course
Join 60,000+ creators getting a higher return on attention: creatorscience.co/yt-jenny
Create your own video membership with Uscreen: creatorscience.co/uscreen-jenny
***
@JennyHoyos is an 18-year-old YouTuber who is absolutely crushing Shorts. She’s done over 600 million views in the past year alone, averaging 10 million views per video.
She has analyzed thousands of shorts, including MrBeast's and Ryan Trahan's. And she also looks at what is trending.
Jenny can figure out how to make it viral.
So in this episode, you'll learn:
•How to make anything viral
•How to create the perfect Short
•The differences in Short form content platforms
•And a hot take you might not be expecting
🌐 Episode page: podcast.creatorscience.com/jenny-hoyos
📬 Newsletter: creatorscience.com
🧰 Get our Toolbox: creatorscience.com/toolbox
🧪 Join The Lab: join.creatorscience.com
TIMESTAMPS
00:00 - The YouTuber Who Solved Shorts
01:05 - How to Make Anything Go Viral
02:19 - What Makes a Good Short?
05:28 - Importance of Retention and Rewatchability
09:41 - Crafting the Perfect 1st Frame Hook
11:47 - Our Lovely Sponsor :)
12:53 - How to Generate Great Ideas
16:24 - Retention Mechanisms and Viewer Expectations
18:34 - Relationship Between Short Length and Retention
19:50 - Jenny’s Shorts Structure
24:07 - Jenny’s Video Making Process
26:13 - Finding Your Audience Avatar
28:26 - Differences Across Short Form Platforms
31:13 - Transitioning From Shorts to Long Form
36:03 - Jenny’s YouTube Hot Takes
***
CONNECT WITH JENNY
🌐 Website: shop.jennyhoyos.com
📸 Instagram: instagram.com/jennyhoyoslol
🎵 TikTok: tiktok.com/@jennyhoyosfr
📹 YouTube: youtube.com/channel/UC6YjT1TJaANveVGQ4vl1CIg
***
CONNECT WITH ME
🐦 Twitter: twitter.com/jayclouse
📸 Instagram: instagram.com/jayclouse
🎵 TikTok: tiktok.com/@jayclouse
💼 LinkedIn: linkedin.com/in/jayclouse
***
🙏 GUEST REQUESTS & LISTENER QUESTIONS
podcast.creatorscience.com/request
🏁 PAST EPISODES & STARTER PLAYLISTS
podcast.creatorscience.com/episodes
podcast.creatorscience.com/playlists
💼 SPONSORS
podcast.creatorscience.com/sponsors
💜 Leave a review on Apple Podcasts
apple.co/3c6oN4g
🟢 Leave a rating on Spotify
spoti.fi/3c6xpYH
***
TEAM
Host + Producer // Jay Clouse: jayclouse.com/links
Editor // Conor Conaboy: twitter.com/conorconaboy
Audio Engineer // Nathan Todhunter: nathantodhunter.com
Thumbnail Artist // Jonathan Sippel: twitter.com/thumbnailgrail
Creator Science is part of the HubSpot Podcast Network.
