Uploaded March 2026 | Updated September 2026, 3 weeks ago
A thriving news industry is essential—not only to democracy, but also as a powerful platform for marketers and advertisers. Yet concerns about brand safety have caused many to retreat from news content, often based on outdated fears and misinformation. In an era of rapid technological disruption—including the rise of AI and increasing cultural polarization— this panel unites marketers and media experts to challenge assumptions and champion news. We'll explore how advertisers can re-engage with journalism in ways that uphold brand values, build consumer trust, and deliver real business results.
About SXSW:
SXSW dedicates itself to helping creative people achieve their goals. Founded in 1987 in Austin, Texas, SXSW is best known for its conference and festivals that celebrate the convergence of the interactive, film, and music industries. An essential destination for global professionals, SXSW features sessions, showcases, screenings, exhibitions, professional development and a variety of networking opportunities. For more information, please visit sxsw.com.
Connect with SXSW:
Website: sxsw.com
Instagram: instagram.com/sxsw
LinkedIn: linkedin.com/company/sxsw
TikTok: tiktok.com/@sxsw
Bluesky: bsky.app/profile/sxsw.com
Threads: threads.com/@sxsw
A thriving news industry is essential—not only to democracy, but also as a powerful platform for marketers and advertisers. Yet concerns about brand safety have caused many to retreat from news content, often based on outdated fears and misinformation. In an era of rapid technological disruption—including the rise of AI and increasing cultural polarization— this panel unites marketers and media experts to challenge assumptions and champion news. We'll explore how advertisers can re-engage with journalism in ways that uphold brand values, build consumer trust, and deliver real business results.
About SXSW:
SXSW dedicates itself to helping creative people achieve their goals. Founded in 1987 in Austin, Texas, SXSW is best known for its conference and festivals that celebrate the convergence of the interactive, film, and music industries. An essential destination for global professionals, SXSW features sessions, showcases, screenings, exhibitions, professional development and a variety of networking opportunities. For more information, please visit sxsw.com.
Connect with SXSW:
Website: sxsw.com
Instagram: instagram.com/sxsw
LinkedIn: linkedin.com/company/sxsw
TikTok: tiktok.com/@sxsw
Bluesky: bsky.app/profile/sxsw.com
Threads: threads.com/@sxsw
