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Blick Art Materials | The Evolution of Gesso @Blick_Art | Uploaded February 2024 | Updated October 2024, 1 hour ago.
How did the invention of a simple, one-step acrylic primer change art forever? 😮

It's easy to take for granted now, but not long ago artists spent weeks painstakingly prepping canvases.
Then came along a revolutionary, one-step product that could transform canvas, panels, paper, and other surfaces into painting surfaces almost instantly: acrylic gesso ✅

While acrylic gesso isn't the same stuff Botticelli used, it’s become an indispensable tool in every artist's arsenal. Even the term 'gesso' has expanded to mean any primer that preps surfaces for art, from sturdy panels to delicate fabrics.

And among gessoes, Utrecht is the undisputed 🐐✨ Smooth and self-leveling, they’re made with top-notch Titanium Dioxide that gives you unparalleled coverage in just one coat. So wherever (or whatever) you want to create—Utrecht’s got you covered 🎨🖌️

Questions? Want to share your top gesso tips? Tell us in the comments! ⬇️

🙆🏻‍♀️ Presentation by Morgan from our Merchandising team
🎥 Filmed at BLICK Studios in Chicago, Illinois
🫶🏽 Special thanks to Frank Ordaz, Blake Gore, and Mia Tarducci (with photographer Adam Milliron) whose artwork we featured here.

#createwithblick #blickartmaterials #gesso #arttips #oilpainting #acrylicpainting
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The Evolution of Gesso @Blick_Art

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