The Ego Trap: The Psychology Trick so Many are Falling for. @learningpsychologynet
The Ego Trap: The Psychology Trick so Many are Falling for.  @learningpsychologynet
Uploaded December 2024 | Updated September 2026, 2 weeks ago
In this video, we explore the intriguing concept of the "ego trap"—an influence technique that leverages the idea that people are more likely to agree when it affirms their positive qualities. We examine the recent study "Egotistic Trap as a Social Influence Technique" by Dolinski, Grzyb, and Kulesza (2023), which provides a detailed analysis of this approach.

The study highlights just how powerful this technique can be: In one experiment, 52.4% of participants agreed to take part in a survey when they were told it was aimed at intelligent people—a significant increase compared to 32.7% in the control group. In another experiment, the willingness to have cars inspected at official workshops rose from 56.7% to 71.7% when participants were told, "reasonable customers have their cars officially inspected."

There’s also an alternative version of the ego trap that might be even more effective...
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Studies (just a small selection):

Bolkan, S., & Andersen, P. A. (2009). Image induction and social influence: Explication and initial tests. Basic and Applied Social Psychology, 31(4), 317-324.

Dolinski, D., Grzyb, T., & Kulesza, W. (2023). Egotistic trap as a social influence technique. Social Influence, 18(1), 2204245.

Dolinski, D., & Grzyb, T. (2022). 100 effective techniques of social influence: when and why people comply. Routledge.

Dolinski, D., Grzyb, T., Kulesza, W., Błaszczyk, P., Laska, D., Liebersbach, F., ... & Strzelczyk, Ł. (2024). ‘We are looking for people like you’–new technique of social influence as a tool of improving response rate in surveys. Social Influence, 19(1), 2316348.

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✒️ Autor: Diplom-Psychologe Eskil Burck

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About the Author:
Eskil Burck is a psychological advisor and textbook author. He teaches psychology for Kalaidos University of Applied Sciences (Zurich). His psychology podcast "psychologie-lernen.de" consistently ranked #1 on iTunes in the "Education" category. His books "Angst - was hilft wirklich ...?", "Das manipulierte Gehirn" and "Neue Psychologie der Beeinflussung" became Amazon bestsellers. Even in his spare time, he enjoys reading studies...😅🙈
For more information, visit: learningpsychology.net
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