Kiana Docherty | The Disturbing Reality Of Drive-Thrus @KianaDocherty | Uploaded 5 months ago | Updated 1 hour ago
Fast food is making us fat and I blame the drive thru. The truth is - the drive thru uses some pretty dark psychological tricks to get us to buy more food.
✉️ Want emails from me? Join the newsletter waitlist here:
👉 kdocherty.com/dQ0M3
Companies are investing big bucks to study our behavior and then use our own brains against us in order to get us to buy more of their products. And when it comes to fast food drive thrus - the manipulation starts before you even get into the parking lot.
Today we're going to discuss the different ways fast food restaurants like McDonald's, Burger King, Taco Bell, Wendy's and more - use behavioral science and tricks such as 'dark nudges' to turn the drive thru into the money-making, cash-cow that it is today.
TIMESTAMPS:
0:00 - Obesity x Fast Food x Drive Thru
2:05 - The Drive Thru IS Fast Food
7:25 - The ZONES
14:06 - Digital Drive-Thru Menu Boards (The Order Zone)
16:15 - Starbucks' Biggest Discovery (The Power of Imagery)
18:58 - Dynamic Menus
20:10 - AI x Dark Nudges
21:34 - A Future Drive-Thru Visit
22:57 - The Fast Food Apps
24:50 - Watch This Next
** ps: my course is delayed, had a few setbacks - sorry for the wait **
Get notified when it goes live:
👉 kdocherty.com/86jZo
(some) Sources:
https://dro.deakin.edu.au/articles/journal_contribution/Use_of_artificial_intelligence_to_enable_dark_nudges_by_transnational_food_and_beverage_companies_analysis_of_company_documents/20617026
foodinstitute.com/consumerinsights/americans-avoid-businesses-without-a-drive-thru
studyfinds.org/fast-food-drive-thrus-americans
qsrmagazine.com/growth/finance/art-impulse-buy
qsrmagazine.com/operations/drive-thru/how-upsell-drinks-drive-thru
corporate.mcdonalds.com/corpmcd/our-stories/article/dynamic_yield_1164112100.html
*~*~*
✉️ Send me a Video Suggestion! ✉️
geni.us/video-suggestions
💬 Join me on Discord! 💬
geni.us/join-our-discord
👀 Check out our subreddit! 👀
reddit.com/r/KianaDocherty
⭐️ GET MY GUIDE! ⭐️
How to Change: A Guide to Breaking Bad Habits and Getting Motivated
kdocherty.com/how-to-change-prelaunch
🤓 MY RECOMMENDED BOOK LIST 🤓
geni.us/kiana-book-list
💖 FOLLOW ME! 💖
IG: instagram.com/kianadocherty
TikTok: tiktok.com/@kianadocherty
Reddit: reddit.com/r/KianaDocherty
Fast food is making us fat and I blame the drive thru. The truth is - the drive thru uses some pretty dark psychological tricks to get us to buy more food.
✉️ Want emails from me? Join the newsletter waitlist here:
👉 kdocherty.com/dQ0M3
Companies are investing big bucks to study our behavior and then use our own brains against us in order to get us to buy more of their products. And when it comes to fast food drive thrus - the manipulation starts before you even get into the parking lot.
Today we're going to discuss the different ways fast food restaurants like McDonald's, Burger King, Taco Bell, Wendy's and more - use behavioral science and tricks such as 'dark nudges' to turn the drive thru into the money-making, cash-cow that it is today.
TIMESTAMPS:
0:00 - Obesity x Fast Food x Drive Thru
2:05 - The Drive Thru IS Fast Food
7:25 - The ZONES
14:06 - Digital Drive-Thru Menu Boards (The Order Zone)
16:15 - Starbucks' Biggest Discovery (The Power of Imagery)
18:58 - Dynamic Menus
20:10 - AI x Dark Nudges
21:34 - A Future Drive-Thru Visit
22:57 - The Fast Food Apps
24:50 - Watch This Next
** ps: my course is delayed, had a few setbacks - sorry for the wait **
Get notified when it goes live:
👉 kdocherty.com/86jZo
(some) Sources:
https://dro.deakin.edu.au/articles/journal_contribution/Use_of_artificial_intelligence_to_enable_dark_nudges_by_transnational_food_and_beverage_companies_analysis_of_company_documents/20617026
foodinstitute.com/consumerinsights/americans-avoid-businesses-without-a-drive-thru
studyfinds.org/fast-food-drive-thrus-americans
qsrmagazine.com/growth/finance/art-impulse-buy
qsrmagazine.com/operations/drive-thru/how-upsell-drinks-drive-thru
corporate.mcdonalds.com/corpmcd/our-stories/article/dynamic_yield_1164112100.html
*~*~*
✉️ Send me a Video Suggestion! ✉️
geni.us/video-suggestions
💬 Join me on Discord! 💬
geni.us/join-our-discord
👀 Check out our subreddit! 👀
reddit.com/r/KianaDocherty
⭐️ GET MY GUIDE! ⭐️
How to Change: A Guide to Breaking Bad Habits and Getting Motivated
kdocherty.com/how-to-change-prelaunch
🤓 MY RECOMMENDED BOOK LIST 🤓
geni.us/kiana-book-list
💖 FOLLOW ME! 💖
IG: instagram.com/kianadocherty
TikTok: tiktok.com/@kianadocherty
Reddit: reddit.com/r/KianaDocherty
