Uploaded March 2024 | Updated September 2026, 2 weeks ago

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BMW have been making vehicles in one shape or another for 100 years. They’ve gone through many directions, but they’ve found their niche in creating sporty luxury cars. Yes, there have been the odd hiccup along the way, but it’s their relentless desire to be the best that has got them there – and I know from personal experience, I’ve worked for one of their many suppliers! For the customers this means a large range of dependable cars that keep getting better. So, just what were those bumps in the road to BMW's dominance, and how did they get to dominate the luxury market?

Steve Saxty's BMW design books: stevesaxty.com

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Sources:
en.wikipedia.org/wiki/List_of_BMW_vehicles
brandingstrategyinsider.com/the-creation-of-bmws-ultimate-driving-machine-campaign
en.wikipedia.org/wiki/BMW_328
en.wikipedia.org/wiki/Automobilwerk_Eisenach
en.wikipedia.org/wiki/BMW_340
en.wikipedia.org/wiki/BMW_501
en.wikipedia.org/wiki/Isetta
en.wikipedia.org/wiki/BMW_600
en.wikipedia.org/wiki/BMW_700
en.wikipedia.org/wiki/BMW_M10
en.wikipedia.org/wiki/BMW_New_Class
en.wikipedia.org/wiki/BMW_02_Series
en.wikipedia.org/wiki/Glas_(company)
en.wikipedia.org/wiki/BMW_New_Six
en.wikipedia.org/wiki/BMW_E9
en.wikipedia.org/wiki/BMW_5_Series_(E12)
en.wikipedia.org/wiki/BMW_3_Series_(E21)
en.wikipedia.org/wiki/BMW_6_Series_(E24)
en.wikipedia.org/wiki/BMW_7_Series_(E23)
en.wikipedia.org/wiki/BMW_Turbo
en.wikipedia.org/wiki/BMW_M1
en.wikipedia.org/wiki/BMW_3_Series_(E21)
en.wikipedia.org/wiki/BMW_5_Series_(E28)
en.wikipedia.org/wiki/BMW_7_Series_(E32)
en.wikipedia.org/wiki/BMW_M70
en.wikipedia.org/wiki/BMW_M60
en.wikipedia.org/wiki/BMW_5_Series_(E34)
en.wikipedia.org/wiki/BMW_Z3
en.wikipedia.org/wiki/BMW_3_Series_Compact
en.wikipedia.org/wiki/BMW_Z8
en.wikipedia.org/wiki/BMW_X5_(E53)
en.wikipedia.org/wiki/BMW_X3
en.wikipedia.org/wiki/The_Hire
youtube.com/watch?v=fSbHu4vBTEc
youtube.com/watch?v=iTroUzEIxD0
autocar.co.uk/car-news/new-cars/bmw-1-series-full-story
en.wikipedia.org/wiki/BMW_6_Series_(E63)
youtube.com/watch?v=zAviiFaGcF0
en.wikipedia.org/wiki/BMW_X6
en.wikipedia.org/wiki/BMW_X1_(E84)
youtube.com/watch?v=DuE2eZSDBIY
en.wikipedia.org/wiki/Rolls-Royce_Phantom_VII
en.wikipedia.org/wiki/BMW_C1
youtube.com/watch?v=OjB3tDIhl6g
en.wikipedia.org/wiki/BMW_2_Series_(F22)
en.wikipedia.org/wiki/BMW_2_Series_Active_Tourer
en.wikipedia.org/wiki/BMW_4_Series_(F32)
en.wikipedia.org/wiki/BMW_X4
youtube.com/watch?v=1E_DiR-2HOs
en.wikipedia.org/wiki/BMW_X2
youtube.com/watch?v=w5ln_-A3aw0
en.wikipedia.org/wiki/BMW_8_Series_(G15)
economist.com/business/2019/07/11/bmw-tries-to-turn-a-corner-and-loses-its-boss
en.wikipedia.org/wiki/BMW_X7
youtube.com/watch?v=S9WP-HxxTFs
en.wikipedia.org/wiki/Hans_Zimmer
en.wikipedia.org/wiki/BMW_XM
youtube.com/watch?v=eItCv1Pxccg

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