Uploaded March 2020 | Updated September 2026, 2 weeks ago
If the 700 series was a gamble for Volvo’s survival, the 850 was an even bigger bet. It’s like betting the company on Black, then taking all your winnings and putting it on Black again. The 850 cost more than any previous industrial project in Sweden and if it didn’t sell well, Volvo would be so heavily in debt it would be finished. But it did sell – 1.2M cars in 9 years, and Volvo created a successful product line that it sells to this day.
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#bigcar #volvo850
If the 700 series was a gamble for Volvo’s survival, the 850 was an even bigger bet. It’s like betting the company on Black, then taking all your winnings and putting it on Black again. The 850 cost more than any previous industrial project in Sweden and if it didn’t sell well, Volvo would be so heavily in debt it would be finished. But it did sell – 1.2M cars in 9 years, and Volvo created a successful product line that it sells to this day.
To get early ad-free access to new videos, or your name at the end of my videos, please consider supporting me using Patreon from just $1 or 80p a month at patreon.com/bigcar
Support me using PayPal: paypal.com/paypalme/bigcartv
Big Car Merch (t-shirts, mugs): teespring.com/stores/bigcartv
Twitter: twitter.com/bigcartv
My second channel - Little Car: youtube.com/littlecar
#bigcar #volvo850
