The best marketers wear a lot of hats. Turns out, so do the best filmmakers. @brandinnovators
The best marketers wear a lot of hats. Turns out, so do the best filmmakers.  @brandinnovators
Uploaded May 2026 | Updated September 2026, 2 weeks ago
“Club Kid” star Diego Calva joined us on stage at our Entertainment Marketing #BISummit during the Cannes Film Festival, in partnership with The Ankler, to talk about working alongside Jordan Firstman — who wrote, directed and produced "Club Kid" — and how watching someone give 400% across every role in the room inspired him to show up differently on set. Diego dazzled fans at the Armani Caffè — and two days later, A24 won a global bidding war for the film at a reported $17M.

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The best marketers wear a lot of hats. Turns out, so do the best filmmakers.

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