Uploaded May 2026 | Updated September 2026, 2 weeks ago

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Asteria Film Co's Benjamin Michel joined us on stage at our Entertainment Marketing #BISummit during the Cannes Film Festival, in partnership with The Ankler, to share how his company approaches AI as a tool for unlocking the parts of production that have traditionally been out of reach for independent filmmakers — not as a substitute for the real people at the heart of the creative process.

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