Uploaded May 2026 | Updated September 2026, 2 weeks ago

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Critterz — the first mainstream animated feature built through a generative AI pipeline — made headlines at Cannes this week, even without an official premiere. OpenAI’s Chad Nelson joined us on stage at our Entertainment Marketing #BISummit during the Cannes Film Festival, in partnership with The Ankler, to talk through the production workflow behind one of the most talked-about films in the market — and what it actually took to keep the human hand at the center of it.

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