The Answer to Consumer Needs is in Their Homes | Where Value is Unlocked @ProcterGamble
The Answer to Consumer Needs is in Their Homes | Where Value is Unlocked @ProcterGamble
Uploaded March 2026 | Updated September 2026, 2 weeks ago
The answer to consumer needs "is not in the computer," says P&G Europe President Loic Tassel. He explains that the only way to find the real answers "in their hearts, in their minds" is through physical, intimate interaction - like visiting homes and doing "shop-alongs" with customers.

Watch the full episode: youtube.com/watch?v=fuiEUGg8JQs

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The Answer to Consumer Needs is in Their Homes | Where Value is Unlocked

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