Masahiro Sakurai on Creating Games | Targeting and Market Research [Marketing] @sora_sakurai_en | Uploaded June 2024 | Updated October 2024, 8 hours ago.
Deciding on a target audience and performing market research are both important, but they can't tell you everything, so don't let them limit you too much!
Deciding on a target audience and performing market research are both important, but they can't tell you everything, so don't let them limit you too much!
![Targeting and Market Research [Marketing]](https://i.ytimg.com/vi/Y0sf-emY5oE/hqdefault.jpg "Targeting and Market Research [Marketing]
Deciding on a target audience and performing market research are both important, but they cant tell you everything, so dont let them limit you too much!")
![Let Them Skip, Let Them Pause [UI]](https://i.ytimg.com/vi/Y4-eS6Ezui8/hqdefault.jpg "Let Them Skip, Let Them Pause [UI]
Imagine watching a DVD or streaming service that didnt let you pause, skip ahead, or rewind.
Though developers have their reasons for how they implement cutscenes, Id really like to see the same sort of freedom there.")
![Show and Tell: Some Rare Belongings [Grab Bag]](https://i.ytimg.com/vi/Yk8WsbCQXGc/hqdefault.jpg "Show and Tell: Some Rare Belongings [Grab Bag]
Given my history, Ive accumuled a fair amount of game-related items over the years. Today, Id like to share a few of the rare pieces from my collection.
(Just between us: I tried to share some even rarer ones, but that got shot down.)")
![Development Secrets of the Original Kirby [Grab Bag]](https://i.ytimg.com/vi/ZUY2AtBD6Sk/hqdefault.jpg "Development Secrets of the Original Kirby [Grab Bag]
This is the 100th episode!
And the release date of Kirbys Dream Land.
To commemorate (?) this milestone, Ill be sharing a presentation I gave in the past.")
![Staying Organized with Hierarchical Outlines [Planning & Game Design]](https://i.ytimg.com/vi/ZzCfzwe23kw/hqdefault.jpg "Staying Organized with Hierarchical Outlines [Planning & Game Design]
Have you ever had trouble organizing ideas, proposals, spec docs, stories, or reports? Today, Ill introduce a basic, sensible method I use to keep everything in order.
It really comes in handy when writing proposals, and even when planning videos for this channel!")
![Units of Speed [Design Specifics]](https://i.ytimg.com/vi/_B0cpF8fQ4s/hqdefault.jpg "Units of Speed [Design Specifics]
Like time, speed is a vital factor that influences every part of a game! But if you cant convey it properly when writing spec sheets or parameters, you wont get anywhere.")
![Billboards [Effects]](https://i.ytimg.com/vi/_o29OOOarPY/hqdefault.jpg "Billboards [Effects]
Billboards are flat objects that always face the camera.
It might be hard to picture what they are if you havent worked in game development before, so Ill be breaking them down in todays Effects video.")
![Gameplay as Part of a Live Performance [Grab Bag]](https://i.ytimg.com/vi/_ofubdMhvBM/hqdefault.jpg "Gameplay as Part of a Live Performance [Grab Bag]
In this Grab Bag episode, Ill be discussing a very special gameplay experience I once had!
Ive shared recordings from some PRESS START concerts in the past, and you can look forward to more music in todays video as well.")
![Elementary School Play Testers [Team Management]](https://i.ytimg.com/vi/aACUZ769djE/hqdefault.jpg "Elementary School Play Testers [Team Management]
A long time ago at HAL Laboratory, we used to bring in team members children and their friends to play test our games.
Its much harder to set this kind of thing up nowadays, but we got some great results out of it...!")
![HUDs [UI]](https://i.ytimg.com/vi/a_HB81ujHHE/hqdefault.jpg "HUDs [UI]
A heads-up display—HUD for short—refers to information overlaid on the play area of the game screen. Its a handy term to know, and is a feature thats naturally essential for games!
By the way, this is the final video in the UI category!")
![Is Your Game Appealing Enough to Start Over? [Game Essence]](https://i.ytimg.com/vi/atHnu2fKtZA/hqdefault.jpg "Is Your Game Appealing Enough to Start Over? [Game Essence]
Games that greatly penalize the player each time theyre defeated are on the rise. Roguelikes are a prime example.
This is fine for games players are meant to play over and over again, but whether theyll actually -want- to play is another question.")
