Uploaded February 2026 | Updated September 2026, 2 weeks ago

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This microtalk by storytelling expert Myleah Lofland presents takeaways of how devs can use fandom to generate authentic and passionate marketing. It explores how thoughtful design, lore, and controversial (but brave) choices can spark cosplay, fanart, and thought-provoking discussion. Using examples like Undertale, Pokémon, and even sports, the speaker shows how creating space for fan creativity can supercharge your game's reach—both online and IRL. Perfect for devs hoping to grow a passionate community full of creatives!

http://linktr.ee/myleah
gamedevsofcolor.org