Uploaded June 2026 | Updated September 2026, 10 hours ago

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🎙️ NEXT.io Spotlight with Andrew Cochrane, Chief Commercial Officer

Why are so many iGaming operators overspending on acquisition while hemorrhaging players out the back door?

At Next Summit NY, we sat down with Andrew Cochrane, Chief Commercial Officer of Soft2Bet - the headline partner of the event - to dig into what actually separates long-term successful operators from the ones burning through marketing budget.

⏰ Timestamps:
00:00 - Introduction
00:29 - The keynote: what makes B2B partnerships last long term
01:50 - What "operational readiness" actually means at Soft2Bet
02:56 - Human relationships vs. AI in partnership success
04:44 - How Soft2Bet measures partnership success
04:54 - The acquisition obsession problem & why retention wins
06:23 - The #1 overlooked area: payments strategy
07:54 - Key questions operators should ask before partnering with Soft2Bet
09:29 - What the B2C mindset really means in a B2B world
10:59 - Wrap-up & closing thoughts

🔗 Learn more about Soft2Bet: soft2bet.com

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