Uploaded May 2026 | Updated September 2026, 6 hours ago

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🎙️ NEXT.io Spotlight | AGS on Adjacent Markets, Sweepstakes & the Race to Find the Next Dollar

Recorded at NEXT Summit New York 2026, Zoe Ebling, VP of Interactive at AGS, joins us to explore why operators are increasingly looking beyond traditional iGaming — and what the rise of sweepstakes, HHR, Class 2, and prediction markets really signals about the state of the industry.

From regulatory lag to responsible gambling to AI fluency, Zoe shares a candid take on where the market is heading and the risks that come with chasing growth in uncharted territory.

⏰ Timestamps:
00:17 - Introduction: Zoe Ebling & AGS
00:26 - Why adjacent models are gaining momentum
01:14 - Market innovation vs. regulatory speed
02:03 - Lessons from tobacco, cannabis & other regulated industries
04:07 - How gaming has always innovated around regulation
04:59 - Prediction markets as the next revolutionary vertical
05:50 - Where there's risk, there's reward
07:08 - Responsible gambling & the role of AI
08:36 - Are adjacent models temporary or permanent?
09:54 - The trend nobody's talking about enough: AI fluency
11:34 - Knowing which tool to use — and how to use it

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Learn more about AGS: playags.com