Uploaded March 2026 | Updated September 2026, 8 hours ago

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In this keynote from NEXT Summit New York 2026, Andrew Cochrane, Chief Commercial Officer of Soft2Bet, explores what truly determines long-term operator success in regulated Online Gambling and Sports Betting markets.
Using the marathon as a lens, Andrew covers:

• Why the industry is obsessed with the start line, and why that's a problem

• The six pillars of operator readiness: regulation, localization, payments, CRM, marketing, and customer support

• How marketing without retention is the equivalent of sprinting the first five miles

• The role of payments as a core growth lever, not just infrastructure

• Why commercial leadership must shift from deal-closing to partner performance

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Session: "The Long Run: Partnerships that Go the Distance"
Speaker: Andrew Cochrane, CCO, Soft2Bet
Event: NEXT Summit New York 2026