CreatorIQ | Stephanie Fried, CMO of Fandom, on How to Serve Fans Across Their Whole Journey @CreatorIQOfficial | Uploaded 10 months ago | Updated 13 hours ago
In Ep. 107 of Earned, we sit down with Stephanie Fried, CMO of the world’s largest fan wiki platform, Fandom. To start, we dive into Stephanie’s personal favorite fandoms and hear about the content that’s shaped who she is. We learn about Fandom’s mission and vision, and discover what makes it the world’s best resource for fans. Next, Stephanie shares what went into Fandom’s branding process, and explains Fandom’s goal of being the fan’s first choice for community and experience. Switching gears, we unpack how Fandom uses a multitude of social media platforms to maximize the value consumers are receiving. Stephanie emphasizes the importance her team places on creating new features and functionality that can “bring life” to new fans. Additionally, we explore how Fandom celebrates the idea of fan identity via in-person events that create meaningful connections for individual fandoms. Stephanie also reveals how Fandom works with entertainment companies on both data and content to meet users where they’re at. To close the show, Stephanie leaves us with some insightful advice on how to engage and retain audiences in cost-effective ways.
In this episode, you will learn:
1) How Stephanie leveraged her background in research and insights to develop a user-centric approach, optimizing platform design and audience interaction at Fandom.
2) The unique challenges of managing multiple brands and competitors across Fandom’s diverse set of offerings.
3) How the different social platforms uniquely contribute to Fandom’s marketing strategies, and how the brand engages and retains audiences in cost-effective ways.
If you're new to our Earned series, be sure to catch up on all of our previous episodes here: youtube.com/playlist?list=PLopFdTZxUD9agClzFvKX_QykXrw8uFJRp
Listen to and follow the podcast on:
Spotify - open.spotify.com/show/6EvXMeMcgGHxjDXBmXqjFL
Apple Podcasts - podcasts.apple.com/us/podcast/earned-unlocking-the-power-of-the-creator-economy/id1504030691
Google Podcasts - podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5jYXN0ZWQudXMvMTAzL0Vhcm5lZCUzQS1TdHJhdGVnaWVzLWFuZC1TdWNjZXNzLVN0b3JpZXMtRnJvbS10aGUtQmVzdC1pbi1CZWF1dHktJTJCLUZhc2hpb24tYmFjNTliZGQvZmVlZA?sa=X&ved=0CBsQ27cFahcKEwiQta33gIb9AhUAAAAAHQAAAAAQNQ
Resources:
Connect with the Guest:
Connect with Conor Begley & CreatorIQ:
Conor’s LinkedIn - linkedin.com/in/conormbegley
CreatorIQ LinkedIn - linkedin.com/company/creatoriq
Follow us on Social:
CreatorIQ Instagram - instagram.com/creatoriq/?hl=en
CreatorIQ TikTok - tiktok.com/@creator.iq?is_from_webapp=1&sender_device=pc
CreatorIQ X - twitter.com/CreatorIQ?ref_src=twsrc^google|twcamp^serp|twgr^author
#fandom #stephaniefried #creatoreconomy
In Ep. 107 of Earned, we sit down with Stephanie Fried, CMO of the world’s largest fan wiki platform, Fandom. To start, we dive into Stephanie’s personal favorite fandoms and hear about the content that’s shaped who she is. We learn about Fandom’s mission and vision, and discover what makes it the world’s best resource for fans. Next, Stephanie shares what went into Fandom’s branding process, and explains Fandom’s goal of being the fan’s first choice for community and experience. Switching gears, we unpack how Fandom uses a multitude of social media platforms to maximize the value consumers are receiving. Stephanie emphasizes the importance her team places on creating new features and functionality that can “bring life” to new fans. Additionally, we explore how Fandom celebrates the idea of fan identity via in-person events that create meaningful connections for individual fandoms. Stephanie also reveals how Fandom works with entertainment companies on both data and content to meet users where they’re at. To close the show, Stephanie leaves us with some insightful advice on how to engage and retain audiences in cost-effective ways.
In this episode, you will learn:
1) How Stephanie leveraged her background in research and insights to develop a user-centric approach, optimizing platform design and audience interaction at Fandom.
2) The unique challenges of managing multiple brands and competitors across Fandom’s diverse set of offerings.
3) How the different social platforms uniquely contribute to Fandom’s marketing strategies, and how the brand engages and retains audiences in cost-effective ways.
If you're new to our Earned series, be sure to catch up on all of our previous episodes here: youtube.com/playlist?list=PLopFdTZxUD9agClzFvKX_QykXrw8uFJRp
Listen to and follow the podcast on:
Spotify - open.spotify.com/show/6EvXMeMcgGHxjDXBmXqjFL
Apple Podcasts - podcasts.apple.com/us/podcast/earned-unlocking-the-power-of-the-creator-economy/id1504030691
Google Podcasts - podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5jYXN0ZWQudXMvMTAzL0Vhcm5lZCUzQS1TdHJhdGVnaWVzLWFuZC1TdWNjZXNzLVN0b3JpZXMtRnJvbS10aGUtQmVzdC1pbi1CZWF1dHktJTJCLUZhc2hpb24tYmFjNTliZGQvZmVlZA?sa=X&ved=0CBsQ27cFahcKEwiQta33gIb9AhUAAAAAHQAAAAAQNQ
Resources:
Connect with the Guest:
Connect with Conor Begley & CreatorIQ:
Conor’s LinkedIn - linkedin.com/in/conormbegley
CreatorIQ LinkedIn - linkedin.com/company/creatoriq
Follow us on Social:
CreatorIQ Instagram - instagram.com/creatoriq/?hl=en
CreatorIQ TikTok - tiktok.com/@creator.iq?is_from_webapp=1&sender_device=pc
CreatorIQ X - twitter.com/CreatorIQ?ref_src=twsrc^google|twcamp^serp|twgr^author
#fandom #stephaniefried #creatoreconomy
