CreatorIQ | Avi Gandhi, Founder of Creator Logic, on How Brands and Creators Can Better Understand Each Other @CreatorIQOfficial | Uploaded 11 months ago | Updated 13 hours ago
In Ep. 101 of Earned, we sit down with Avi Gandhi—prolific LinkedIn creator and Founder of the creator economy’s hit newsletter Creator Logic.
To start, we dive into Avi’s vast experience building and leading creator-facing teams. Avi reveals that after 15 years of working in the creator economy, he’s worn nearly every possible hat. This experience led him to start his educational, data-backed newsletter Creator Logic, which helps bridge the gap between creators and brands. Together we unpack the future of the creator economy, and Avi shares his predictions for what’s next in terms of social networks, systemic shifts, and business models. Avi touches on the mistakes made by “outsiders” of the industry, and explains how 2020 was a learning period for everyone as the idea of creator-led marketing came to the forefront of consumer strategy. We explore the differences between reaching creators and consumers, and Avi shares that no matter these differences, the need is the same: to connect with people. To close the show, Avi reveals how he built up his (fast-growing) LinkedIn following, before leaving us with a few pieces of insightful advice for success in an ever-changing social world.
In this episode, you will learn:
1. How Avi's Creator Logic newsletter helps creators and brands better understand each other
2. The diversity of ways creators can monetize in today's creator economy
3. How Avi built his fast-growing LinkedIn community of over 15k followers
If you're new to our Earned series, be sure to catch up on all of our previous episodes here: youtube.com/playlist?list=PLopFdTZxUD9agClzFvKX_QykXrw8uFJRp
Listen to and follow the podcast on:
Spotify - open.spotify.com/show/6EvXMeMcgGHxjDXBmXqjFL
Apple Podcasts - podcasts.apple.com/us/podcast/earned-unlocking-the-power-of-the-creator-economy/id1504030691
Google Podcasts - podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5jYXN0ZWQudXMvMTAzL0Vhcm5lZCUzQS1TdHJhdGVnaWVzLWFuZC1TdWNjZXNzLVN0b3JpZXMtRnJvbS10aGUtQmVzdC1pbi1CZWF1dHktJTJCLUZhc2hpb24tYmFjNTliZGQvZmVlZA?sa=X&ved=0CBsQ27cFahcKEwiQta33gIb9AhUAAAAAHQAAAAAQNQ
Resources:
Creator Logic - thecreatorlogic.com
Connect with the Guest:
Avi Gandhi’s LinkedIn - linkedin.com/in/avigandhi
Connect with Conor Begley & CreatorIQ:
Conor’s LinkedIn - linkedin.com/in/conormbegley
CreatorIQ LinkedIn - linkedin.com/company/creatoriq
Follow us on Social:
CreatorIQ Instagram - instagram.com/creatoriq/?hl=en
CreatorIQ TikTok - tiktok.com/@creator.iq?is_from_webapp=1&sender_device=pc
CreatorIQ X - twitter.com/CreatorIQ?ref_src=twsrc^google|twcamp^serp|twgr^author
#AviGandhi #CreatorLogic #CreatorEconomy
In Ep. 101 of Earned, we sit down with Avi Gandhi—prolific LinkedIn creator and Founder of the creator economy’s hit newsletter Creator Logic.
To start, we dive into Avi’s vast experience building and leading creator-facing teams. Avi reveals that after 15 years of working in the creator economy, he’s worn nearly every possible hat. This experience led him to start his educational, data-backed newsletter Creator Logic, which helps bridge the gap between creators and brands. Together we unpack the future of the creator economy, and Avi shares his predictions for what’s next in terms of social networks, systemic shifts, and business models. Avi touches on the mistakes made by “outsiders” of the industry, and explains how 2020 was a learning period for everyone as the idea of creator-led marketing came to the forefront of consumer strategy. We explore the differences between reaching creators and consumers, and Avi shares that no matter these differences, the need is the same: to connect with people. To close the show, Avi reveals how he built up his (fast-growing) LinkedIn following, before leaving us with a few pieces of insightful advice for success in an ever-changing social world.
In this episode, you will learn:
1. How Avi's Creator Logic newsletter helps creators and brands better understand each other
2. The diversity of ways creators can monetize in today's creator economy
3. How Avi built his fast-growing LinkedIn community of over 15k followers
If you're new to our Earned series, be sure to catch up on all of our previous episodes here: youtube.com/playlist?list=PLopFdTZxUD9agClzFvKX_QykXrw8uFJRp
Listen to and follow the podcast on:
Spotify - open.spotify.com/show/6EvXMeMcgGHxjDXBmXqjFL
Apple Podcasts - podcasts.apple.com/us/podcast/earned-unlocking-the-power-of-the-creator-economy/id1504030691
Google Podcasts - podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5jYXN0ZWQudXMvMTAzL0Vhcm5lZCUzQS1TdHJhdGVnaWVzLWFuZC1TdWNjZXNzLVN0b3JpZXMtRnJvbS10aGUtQmVzdC1pbi1CZWF1dHktJTJCLUZhc2hpb24tYmFjNTliZGQvZmVlZA?sa=X&ved=0CBsQ27cFahcKEwiQta33gIb9AhUAAAAAHQAAAAAQNQ
Resources:
Creator Logic - thecreatorlogic.com
Connect with the Guest:
Avi Gandhi’s LinkedIn - linkedin.com/in/avigandhi
Connect with Conor Begley & CreatorIQ:
Conor’s LinkedIn - linkedin.com/in/conormbegley
CreatorIQ LinkedIn - linkedin.com/company/creatoriq
Follow us on Social:
CreatorIQ Instagram - instagram.com/creatoriq/?hl=en
CreatorIQ TikTok - tiktok.com/@creator.iq?is_from_webapp=1&sender_device=pc
CreatorIQ X - twitter.com/CreatorIQ?ref_src=twsrc^google|twcamp^serp|twgr^author
#AviGandhi #CreatorLogic #CreatorEconomy
