CreatorIQ | How TULA Harnessed the Power of Influencer Marketing to Become 2021’s No. 1 Skincare Brand @CreatorIQOfficial | Uploaded 2 years ago | Updated 13 hours ago
In Ep. 55 of Earned, we sit down with Dan Reich—entrepreneur, investor, and co-founder of top-ranking, probiotic-powered skincare brand TULA.
We start the episode by diving into Dan’s entrepreneurial trajectory, beginning with his first company in high school, to co-founding software companies Spinback and Troops, both of which were acquired by Salesforce, to launching TULA with Ken Landis and Dr. Roshini Raj. We learn why Dan decided to hire an outside CEO for TULA, and what made both Julia Straus (now the CEO of Sweaty Betty) and current leader Savannah Sachs the best fits for the role. Dan then shares the rationale behind TULA’s influencer marketing philosophies and approach, explaining why the brand looked beyond the traditional beauty influencer to drive momentum. We unpack the differences between the influencer relationships that worked well for TULA versus those that didn’t, and Dan emphasizes the importance of building long-lasting, mutually beneficial partnerships. To close the show, we discuss the evolution of the social media landscape, and Dan reiterates why word-of-mouth marketing, a tactic as old as time, is only going to continue to accelerate.
Listen to the full episode on:
Spotify - open.spotify.com/episode/0dkD76UZOJ9oSJvJlvMBcV?si=t6KoPb7xSb6fz3WBs2P0uQ
Apple Podcasts - podcasts.apple.com/lk/podcast/55-dan-reich-tula-skincare-troops/id1504030691?i=1000571261206
Google Podcasts - podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5jYXN0ZWQudXMvMTAzL0Vhcm5lZCUzQS1TdHJhdGVnaWVzLWFuZC1TdWNjZXNzLVN0b3JpZXMtRnJvbS10aGUtQmVzdC1pbi1CZWF1dHktJTJCLUZhc2hpb24tYmFjNTliZGQvZmVlZA/episode/YTMxOGQ0ZTItYzYzNy00MDBiLTg4Y2EtZWY4ZjZhNTM4ZjUw?sa=X&ved=0CAUQkfYCahcKEwi4qsK11Zn5AhUAAAAAHQAAAAAQAQ
If you're new to our Earned series, be sure to catch up on all of our previous episodes here: youtube.com/playlist?list=PLopFdTZxUD9agClzFvKX_QykXrw8uFJRp
Like this video and subscribe to our channel to keep up with new Earned episodes coming soon!
To learn more about how Tribe Dynamics, a CreatorIQ company, can help you evaluate your influencer community and supercharge your influencer marketing program with our advanced analytics, visit our website: https://hubs.la/H0DK5-10
Or, learn how CreatorIQ's end-to-end influencer marketing platform can help you grow, manage, scale and measure the most successful and authentic creator marketing programs: creatoriq.com
#tula #skincare #influencermarketing
In Ep. 55 of Earned, we sit down with Dan Reich—entrepreneur, investor, and co-founder of top-ranking, probiotic-powered skincare brand TULA.
We start the episode by diving into Dan’s entrepreneurial trajectory, beginning with his first company in high school, to co-founding software companies Spinback and Troops, both of which were acquired by Salesforce, to launching TULA with Ken Landis and Dr. Roshini Raj. We learn why Dan decided to hire an outside CEO for TULA, and what made both Julia Straus (now the CEO of Sweaty Betty) and current leader Savannah Sachs the best fits for the role. Dan then shares the rationale behind TULA’s influencer marketing philosophies and approach, explaining why the brand looked beyond the traditional beauty influencer to drive momentum. We unpack the differences between the influencer relationships that worked well for TULA versus those that didn’t, and Dan emphasizes the importance of building long-lasting, mutually beneficial partnerships. To close the show, we discuss the evolution of the social media landscape, and Dan reiterates why word-of-mouth marketing, a tactic as old as time, is only going to continue to accelerate.
Listen to the full episode on:
Spotify - open.spotify.com/episode/0dkD76UZOJ9oSJvJlvMBcV?si=t6KoPb7xSb6fz3WBs2P0uQ
Apple Podcasts - podcasts.apple.com/lk/podcast/55-dan-reich-tula-skincare-troops/id1504030691?i=1000571261206
Google Podcasts - podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5jYXN0ZWQudXMvMTAzL0Vhcm5lZCUzQS1TdHJhdGVnaWVzLWFuZC1TdWNjZXNzLVN0b3JpZXMtRnJvbS10aGUtQmVzdC1pbi1CZWF1dHktJTJCLUZhc2hpb24tYmFjNTliZGQvZmVlZA/episode/YTMxOGQ0ZTItYzYzNy00MDBiLTg4Y2EtZWY4ZjZhNTM4ZjUw?sa=X&ved=0CAUQkfYCahcKEwi4qsK11Zn5AhUAAAAAHQAAAAAQAQ
If you're new to our Earned series, be sure to catch up on all of our previous episodes here: youtube.com/playlist?list=PLopFdTZxUD9agClzFvKX_QykXrw8uFJRp
Like this video and subscribe to our channel to keep up with new Earned episodes coming soon!
To learn more about how Tribe Dynamics, a CreatorIQ company, can help you evaluate your influencer community and supercharge your influencer marketing program with our advanced analytics, visit our website: https://hubs.la/H0DK5-10
Or, learn how CreatorIQ's end-to-end influencer marketing platform can help you grow, manage, scale and measure the most successful and authentic creator marketing programs: creatoriq.com
#tula #skincare #influencermarketing
