CreatorIQ | Somer Tejwani Talks Too Faced’s Winning Influencer Marketing Strategy | Earned Ep. 44 @CreatorIQOfficial | Uploaded 2 years ago | Updated 5 hours ago
In Episode 44 of Earned, Conor sits down with Somer Tejwani, VP of Global Marketing at powerhouse beauty brand Too Faced.
We start by discussing Somer’s long tenure at Too Faced, and hear how the brand’s great products—and savvy influencer strategy—played major roles in Too Faced’s $1.4B acquisition by Estée Lauder in 2016. We then dive into Too Faced’s influencer marketing playbook, as Somer shares the brand’s authentic approach to influencer collaborations. Switching gears to leadership philosophies, Somer explains why she prioritizes being tuned-in and involved with her team. We also explore Too Faced’s approach to TikTok, and hear how the platform has sparked renewed interest in the brand’s legacy products. Finally, we close the show with Too Faced’s top three influencer marketing strategies, and learn how the brand’s tactics for engaging influencers have evolved over time.
Listen to the full episode on:
Spotify - open.spotify.com/episode/38cnsUovcTiuwrTAhJ3xkq?si=bQc8_Qs9Q-C0idku9xdq5Q
Apple Podcasts - podcasts.apple.com/lk/podcast/44-somer-tejwani-too-faced/id1504030691?i=1000551181348
Google Podcasts - podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5jYXN0ZWQudXMvMTAzL0Vhcm5lZCUzQS1TdHJhdGVnaWVzLWFuZC1TdWNjZXNzLVN0b3JpZXMtRnJvbS10aGUtQmVzdC1pbi1CZWF1dHktJTJCLUZhc2hpb24tYmFjNTliZGQvZmVlZA/episode/M2ZkMzI3NGMtNDEyMi00NDA4LTg3MDQtNmVkNmEwMmVlNTdm?sa=X&ved=0CAUQkfYCahcKEwjQocTH34f2AhUAAAAAHQAAAAAQAQ
If you're new to our Earned series, be sure to catch up on all of our previous episodes here: youtube.com/playlist?list=PLopFdTZxUD9agClzFvKX_QykXrw8uFJRp
Like this video and subscribe to our channel to keep up with new Earned episodes coming soon!
To learn more about how Tribe Dynamics' influencer marketing analytics platform can help you understand your influencer community and supercharge your influencer marketing program, visit our website: https://hubs.la/H0DK5-10
#toofaced #influencermarketing #somertejwani
In Episode 44 of Earned, Conor sits down with Somer Tejwani, VP of Global Marketing at powerhouse beauty brand Too Faced.
We start by discussing Somer’s long tenure at Too Faced, and hear how the brand’s great products—and savvy influencer strategy—played major roles in Too Faced’s $1.4B acquisition by Estée Lauder in 2016. We then dive into Too Faced’s influencer marketing playbook, as Somer shares the brand’s authentic approach to influencer collaborations. Switching gears to leadership philosophies, Somer explains why she prioritizes being tuned-in and involved with her team. We also explore Too Faced’s approach to TikTok, and hear how the platform has sparked renewed interest in the brand’s legacy products. Finally, we close the show with Too Faced’s top three influencer marketing strategies, and learn how the brand’s tactics for engaging influencers have evolved over time.
Listen to the full episode on:
Spotify - open.spotify.com/episode/38cnsUovcTiuwrTAhJ3xkq?si=bQc8_Qs9Q-C0idku9xdq5Q
Apple Podcasts - podcasts.apple.com/lk/podcast/44-somer-tejwani-too-faced/id1504030691?i=1000551181348
Google Podcasts - podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5jYXN0ZWQudXMvMTAzL0Vhcm5lZCUzQS1TdHJhdGVnaWVzLWFuZC1TdWNjZXNzLVN0b3JpZXMtRnJvbS10aGUtQmVzdC1pbi1CZWF1dHktJTJCLUZhc2hpb24tYmFjNTliZGQvZmVlZA/episode/M2ZkMzI3NGMtNDEyMi00NDA4LTg3MDQtNmVkNmEwMmVlNTdm?sa=X&ved=0CAUQkfYCahcKEwjQocTH34f2AhUAAAAAHQAAAAAQAQ
If you're new to our Earned series, be sure to catch up on all of our previous episodes here: youtube.com/playlist?list=PLopFdTZxUD9agClzFvKX_QykXrw8uFJRp
Like this video and subscribe to our channel to keep up with new Earned episodes coming soon!
To learn more about how Tribe Dynamics' influencer marketing analytics platform can help you understand your influencer community and supercharge your influencer marketing program, visit our website: https://hubs.la/H0DK5-10
#toofaced #influencermarketing #somertejwani
