CreatorIQ | Creators and Online Shopping | CIQ Connect @CreatorIQOfficial | Uploaded 11 months ago | Updated 7 hours ago
What is the role and impact of creators in e-commerce? How can brands create effective DTC strategies with creators in today’s saturated digital market? Can new, in-app shopping and tagging capabilities help brands meet consumers where they’re at? In this exciting session, moderated by our own Mike Balducci, Bridget Dolan (Global Head of YouTube Shopping), Michelle Crossan-Matos (CMO of Ulta), and Somer Tejwani (SVP of Marketing at Too Faced) explored the evolution of creators and e-commerce, unpacking how far they've come—and where they're headed next.

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