CreatorIQ | Sarah Gibson Tuttle, Founder and CEO of Olive & June, on Bringing the Nail Salon Home @CreatorIQOfficial | Uploaded 8 months ago | Updated 9 hours ago
In Episode 113 of Earned, we sit down with Sarah Gibson Tuttle, the Founder and CEO of Olive & June—the industry leader holding the No. 1 spot in the nail category.
To start, we dive into the overall journey of Olive & June, with Sarah explaining how she got her inspiration for the original business model from Drybar, the premium blow-out hair salon. To reach the full potential for what Olive & June could do, Sarah reveals that her goal was an affordable and accessible salon manicure in whatever time the customer had to spend. Next, we explore how the brand navigated the pandemic and pivoted into becoming a product-driven company. Sarah explains how mindful the team at Olive & June is about holding their consumers in the highest regard, and keeping their focus on delivering the right product to the right market at the right price. While unpacking her 10 year finance career, Sarah shares that she’s a firm believer in the idea that you only get to live your life once, and then imparts the wisdom to dig deep and make a change when you know something isn’t right, or could be better. We learn about Olive & June’s approach to the influencer space, and how the brand’s goal is to solve consumer pain points, which leads to a philosophy of only launching products that fulfill actual customer needs. Sarah emphasizes that today’s beauty consumer wants REAL recommendations from real people, which is why creating stellar products is key to success. In her own publishing journey, Sarah prides herself on being very authentic—showing her audience that relationships aren’t always transactional, while still protecting her own boundaries. To close the show, Sarah speaks to her goals of eventually taking a more active role in investing in other female-founded brands, which she hopes will break down barriers for women to come.
In this episode, you will learn:
1) The value of creating durable, long-lasting products and knowing your consumer.
2) How understanding consumer behaviors and creating intentional distribution strategies can help you become the top-performing brand in major retailers.
3) The balance of authenticity and privacy in influencer marketing, and how leading with product quality can foster genuine connections with your consumers.
If you're new to our Earned series, be sure to catch up on all of our previous episodes here: youtube.com/playlist?list=PLopFdTZxUD9agClzFvKX_QykXrw8uFJRp
Listen to and follow the podcast on:
Spotify - open.spotify.com/show/6EvXMeMcgGHxjDXBmXqjFL
Apple Podcasts - podcasts.apple.com/us/podcast/earned-unlocking-the-power-of-the-creator-economy/id1504030691
Google Podcasts - podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5jYXN0ZWQudXMvMTAzL0Vhcm5lZCUzQS1TdHJhdGVnaWVzLWFuZC1TdWNjZXNzLVN0b3JpZXMtRnJvbS10aGUtQmVzdC1pbi1CZWF1dHktJTJCLUZhc2hpb24tYmFjNTliZGQvZmVlZA?sa=X&ved=0CBsQ27cFahcKEwiQta33gIb9AhUAAAAAHQAAAAAQNQ
Resources:
Olive & June - oliveandjune.com
Connect with the Guest:
Sarah’s LinkedIn - linkedin.com/in/gibsontuttle
Connect with Conor Begley & CreatorIQ:
Conor’s LinkedIn - linkedin.com/in/conormbegley
CreatorIQ LinkedIn - linkedin.com/company/creatoriq
Follow us on Social:
CreatorIQ Instagram - instagram.com/creatoriq/?hl=en
CreatorIQ TikTok - tiktok.com/@creator.iq?is_from_webapp=1&sender_device=pc
CreatorIQ X - twitter.com/CreatorIQ?ref_src=twsrc^google|twcamp^serp|twgr^author
#olive&june #pressonnails
In Episode 113 of Earned, we sit down with Sarah Gibson Tuttle, the Founder and CEO of Olive & June—the industry leader holding the No. 1 spot in the nail category.
To start, we dive into the overall journey of Olive & June, with Sarah explaining how she got her inspiration for the original business model from Drybar, the premium blow-out hair salon. To reach the full potential for what Olive & June could do, Sarah reveals that her goal was an affordable and accessible salon manicure in whatever time the customer had to spend. Next, we explore how the brand navigated the pandemic and pivoted into becoming a product-driven company. Sarah explains how mindful the team at Olive & June is about holding their consumers in the highest regard, and keeping their focus on delivering the right product to the right market at the right price. While unpacking her 10 year finance career, Sarah shares that she’s a firm believer in the idea that you only get to live your life once, and then imparts the wisdom to dig deep and make a change when you know something isn’t right, or could be better. We learn about Olive & June’s approach to the influencer space, and how the brand’s goal is to solve consumer pain points, which leads to a philosophy of only launching products that fulfill actual customer needs. Sarah emphasizes that today’s beauty consumer wants REAL recommendations from real people, which is why creating stellar products is key to success. In her own publishing journey, Sarah prides herself on being very authentic—showing her audience that relationships aren’t always transactional, while still protecting her own boundaries. To close the show, Sarah speaks to her goals of eventually taking a more active role in investing in other female-founded brands, which she hopes will break down barriers for women to come.
In this episode, you will learn:
1) The value of creating durable, long-lasting products and knowing your consumer.
2) How understanding consumer behaviors and creating intentional distribution strategies can help you become the top-performing brand in major retailers.
3) The balance of authenticity and privacy in influencer marketing, and how leading with product quality can foster genuine connections with your consumers.
If you're new to our Earned series, be sure to catch up on all of our previous episodes here: youtube.com/playlist?list=PLopFdTZxUD9agClzFvKX_QykXrw8uFJRp
Listen to and follow the podcast on:
Spotify - open.spotify.com/show/6EvXMeMcgGHxjDXBmXqjFL
Apple Podcasts - podcasts.apple.com/us/podcast/earned-unlocking-the-power-of-the-creator-economy/id1504030691
Google Podcasts - podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5jYXN0ZWQudXMvMTAzL0Vhcm5lZCUzQS1TdHJhdGVnaWVzLWFuZC1TdWNjZXNzLVN0b3JpZXMtRnJvbS10aGUtQmVzdC1pbi1CZWF1dHktJTJCLUZhc2hpb24tYmFjNTliZGQvZmVlZA?sa=X&ved=0CBsQ27cFahcKEwiQta33gIb9AhUAAAAAHQAAAAAQNQ
Resources:
Olive & June - oliveandjune.com
Connect with the Guest:
Sarah’s LinkedIn - linkedin.com/in/gibsontuttle
Connect with Conor Begley & CreatorIQ:
Conor’s LinkedIn - linkedin.com/in/conormbegley
CreatorIQ LinkedIn - linkedin.com/company/creatoriq
Follow us on Social:
CreatorIQ Instagram - instagram.com/creatoriq/?hl=en
CreatorIQ TikTok - tiktok.com/@creator.iq?is_from_webapp=1&sender_device=pc
CreatorIQ X - twitter.com/CreatorIQ?ref_src=twsrc^google|twcamp^serp|twgr^author
#olive&june #pressonnails
