CreatorIQ | 2K’s Zeena Koda on the Importance of Investing in Culture and Community | Earned Ep. 63 @CreatorIQOfficial | Uploaded 1 year ago | Updated 7 hours ago
In today’s episode of Earned, we’re joined by our first gaming industry guest: Zeena Koda, global head of digital community at gaming powerhouse 2K.
With previous experience at renowned companies like Sirius XM Radio, Capitol Records, Atlantic Records, and The North Face, Zeena’s expertise spans far beyond the gaming industry. We learn how this broad career experience has influenced Zeena’s approach to her current role at 2K, and how she familiarizes herself with different online and offline cultures. We then dive into Zeena’s time in the music industry, before unpacking the large-scale impact that TikTok has had on the space. Zeena also discusses the intersection of music and gaming, and shares what attracted her to gaming. Next, we hear which social platforms are most influential in gaming right now, and how 2K chooses which influencers to partner with. To close the show, we learn more about 2K’s NextMakers community, and how Zeena balances her multitude of interests.
Listen to the full episode on:
Spotify - open.spotify.com/episode/6wAkCaEOLSVx620pULN1M4?si=5nAYqL7nTKm6uvsz7Y_Zsw
Apple Podcasts - podcasts.apple.com/lk/podcast/63-zeena-koda-2k-games/id1504030691?i=1000588029590
Google Podcasts - podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5jYXN0ZWQudXMvMTAzL0Vhcm5lZCUzQS1TdHJhdGVnaWVzLWFuZC1TdWNjZXNzLVN0b3JpZXMtRnJvbS10aGUtQmVzdC1pbi1CZWF1dHktJTJCLUZhc2hpb24tYmFjNTliZGQvZmVlZA?hsCtaTracking=542f3fac-be07-4aba-89ff-c0df4ce24b8e%7C196ccb43-1006-4e73-b095-d1c1a68793b1
If you're new to our Earned series, be sure to catch up on all of our previous episodes here: youtube.com/playlist?list=PLopFdTZxUD9agClzFvKX_QykXrw8uFJRp
Like this video and subscribe to our channel to keep up with new Earned episodes coming soon!
#2k #nba2k22 #nextmakers
In today’s episode of Earned, we’re joined by our first gaming industry guest: Zeena Koda, global head of digital community at gaming powerhouse 2K.
With previous experience at renowned companies like Sirius XM Radio, Capitol Records, Atlantic Records, and The North Face, Zeena’s expertise spans far beyond the gaming industry. We learn how this broad career experience has influenced Zeena’s approach to her current role at 2K, and how she familiarizes herself with different online and offline cultures. We then dive into Zeena’s time in the music industry, before unpacking the large-scale impact that TikTok has had on the space. Zeena also discusses the intersection of music and gaming, and shares what attracted her to gaming. Next, we hear which social platforms are most influential in gaming right now, and how 2K chooses which influencers to partner with. To close the show, we learn more about 2K’s NextMakers community, and how Zeena balances her multitude of interests.
Listen to the full episode on:
Spotify - open.spotify.com/episode/6wAkCaEOLSVx620pULN1M4?si=5nAYqL7nTKm6uvsz7Y_Zsw
Apple Podcasts - podcasts.apple.com/lk/podcast/63-zeena-koda-2k-games/id1504030691?i=1000588029590
Google Podcasts - podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5jYXN0ZWQudXMvMTAzL0Vhcm5lZCUzQS1TdHJhdGVnaWVzLWFuZC1TdWNjZXNzLVN0b3JpZXMtRnJvbS10aGUtQmVzdC1pbi1CZWF1dHktJTJCLUZhc2hpb24tYmFjNTliZGQvZmVlZA?hsCtaTracking=542f3fac-be07-4aba-89ff-c0df4ce24b8e%7C196ccb43-1006-4e73-b095-d1c1a68793b1
If you're new to our Earned series, be sure to catch up on all of our previous episodes here: youtube.com/playlist?list=PLopFdTZxUD9agClzFvKX_QykXrw8uFJRp
Like this video and subscribe to our channel to keep up with new Earned episodes coming soon!
#2k #nba2k22 #nextmakers
