Simplicity is Not Simple - David Hogue @fitcevents
Simplicity is Not Simple - David Hogue  @fitcevents
Uploaded March 2019 | Updated September 2026, 2 weeks ago
Products may be or become complicated for many reasons, and teams are often asked to make them “simpler and better.” How do we identify when and why something is complicated, and how can we make it simpler? David will talk about methods to make products and experiences simpler, some of the considerations and decisions we may face when tackling complication, and look at some examples of products that made themselves simpler without sacrificing features and functionality.

David Hogue
UX Design Lead, Google
twitter.com/davehogue
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Simplicity is Not Simple - David Hogue

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