Uploaded November 2024 | Updated September 2026, 1 week ago

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For more than four generations, Diestel Family Ranch has done everything but compromise the values it was founded on to raise delicious birds for consumers. Jason and Heidi Diestel, fourth generation farmers, are now working closely with Whole Foods Market to bring regenerative agriculture to their farm and the poultry industry.  

In this Whole Story, you will learn what regeneratively raised poultry means to the Diestels and what it could mean for the future of how we eat. 

View The Whole Story here: wholestory.wholefoodsmarket.com/diestel

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About Whole Foods:
Who are we? Well, we seek out the finest natural and organic foods available, maintain the strictest quality standards in the industry, and have an unshakeable commitment to sustainable agriculture. Add to that the excitement and fun we bring to shopping for groceries, and you start to get a sense of what we're all about. Oh yeah, we're a mission-driven company too.

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