Uploaded August 2024 | Updated September 2026, 1 week ago
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About Whole Foods:
Who are we? Well, we seek out the finest natural and organic foods available, maintain the strictest quality standards in the industry, and have an unshakeable commitment to sustainable agriculture. Add to that the excitement and fun we bring to shopping for groceries, and you start to get a sense of what we're all about. Oh yeah, we're a mission-driven company too.
Connect with Whole Foods Market Online:
Visit the Whole Foods Market WEBSITE: wholefoodsmarket.com
Like Whole Foods Market on FACEBOOK: facebook.com/wholefoods
Follow Whole Foods Market on TWITTER: twitter.com/wholefoods
Follow Whole Foods Market on INSTAGRAM: instagram.com/wholefoods
Check Whole Foods Market out on PINTEREST: pinterest.com/wholefoods
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youtube.com/WholeFoodsMarket
SUBSCRIBE: bit.ly/1n1JkzT
About Whole Foods:
Who are we? Well, we seek out the finest natural and organic foods available, maintain the strictest quality standards in the industry, and have an unshakeable commitment to sustainable agriculture. Add to that the excitement and fun we bring to shopping for groceries, and you start to get a sense of what we're all about. Oh yeah, we're a mission-driven company too.
Connect with Whole Foods Market Online:
Visit the Whole Foods Market WEBSITE: wholefoodsmarket.com
Like Whole Foods Market on FACEBOOK: facebook.com/wholefoods
Follow Whole Foods Market on TWITTER: twitter.com/wholefoods
Follow Whole Foods Market on INSTAGRAM: instagram.com/wholefoods
Check Whole Foods Market out on PINTEREST: pinterest.com/wholefoods
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youtube.com/WholeFoodsMarket
![Beyond the Board: Graza Olive Oil| Whole Foods Market
On this episode of Beyond the Board, Whole Foods Market CEO Jason Buechel sits down with Andrew Benin, co-founder and CEO of Graza, live from Expo West. Together, they explore how Andrew has disrupted the olive oil industry through unique packaging, product obsession, and authenticity.
From a sensory experience while visiting his wife’s family in Spain to becoming the fourth-largest extra virgin olive oil brand in America, Andrew opens up about the challenges of convincing traditional olive oil producers to embrace unconventional packaging, the shower moment that sparked the squeeze bottle idea, and how he saw opportunity when others saw difficulty.
The conversation explores the risks and rewards of rapid growth, being discovered early on by Whole Foods Market and why Graza waited two years to expand beyond olive oil – hello, mayo! Don’t miss this candid conversation about innovation, intuition and building something different in a crowded category.
At a glance:
0:55 – Expo West
1:58 – The beginning of Graza
6:30 – The squeeze bottle shower moment
12:26 - Sizzle vs Drizzle
18:29 – Scaling through meaning
20:34 – Expanding the supply chain
22:06 – “Aha Moment”
23:27 – First time seeing the product on shelf
25:22 - Lessons learned
27:10 – Secret sauce of Graza
30:50 – The Whole Foods Market Experience
32:42 – Exploring Graza Mayo
37:50 – Customer Feedback
39:47 – Brand collaborations
41:46 – What’s next?
43:52 – Defining success
45:45 – Lightning Round
SUBSCRIBE: http://bit.ly/1n1JkzT
About Whole Foods:
Who are we? Well, we seek out the finest natural and organic foods available, maintain the strictest quality standards in the industry, and have an unshakeable commitment to sustainable agriculture. Add to that the excitement and fun we bring to shopping for groceries, and you start to get a sense of what were all about. Oh yeah, were a mission-driven company too.
Connect with Whole Foods Market Online:
Visit the Whole Foods Market WEBSITE: www.wholefoodsmarket.com
Like Whole Foods Market on FACEBOOK: www.facebook.com/wholefoods
Follow Whole Foods Market on TWITTER: www.twitter.com/wholefoods
Follow Whole Foods Market on INSTAGRAM: https://instagram.com/wholefoods
Check Whole Foods Market out on PINTEREST: https://www.pinterest.com/wholefoods
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![Beyond the Board: Gotham Greens | Whole Foods Market
In this episode of Beyond the Board, host Sonya Gafsi Oblisk sits down with Viraj Puri, co-founder and CEO of Gotham Greens, inside one of the companys original rooftop greenhouses — perched right on top of the Whole Foods Market store in Brooklyn. Surrounded by fresh basil and rows of leafy greens, Viraj shares how a fascination with the farm-to-table movement and a background in environmental engineering sparked this idea: leverage climate-controlled greenhouses to grow fresh produce year-round in the heart of New York City.
From a small demonstration-scale greenhouse in Brooklyn to 13 facilities across nine states and nearly 700 employees, Gotham Greens has redefined what it means to be a local grower on a national scale. Viraj opens up about the three-legged stool that built the business: brand storytelling, proven greenhouse technology, and a supply chain rooted in proximity to consumers, and how the relationship with Whole Foods Market helped fuel that growth. He also dives into the staggering environmental impact of their model, including saving 300 million gallons of water annually and producing 30 times more per acre than traditional farming, all while delivering pesticide-free greens to stores within 24 hours of harvest.
Whether youre in the food industry or simply someone who cares about where your salad comes from, this episode is a fresh take on innovation, sustainability, and the future of food.
At a glance:
1:20: Inspiration for Gotham Greens
2:35: The Business of Food
4:00: “Aha Moment” and Conscience Capitalism
6:00: Balancing Innovation and Quality
8:25: The relationship with Whole Foods Market
12:05: Year-long growing techniques
13:58: The importance of water efficiency
15:09: Addressing food insecurity
16:30: Lightning round
SUBSCRIBE: http://bit.ly/1n1JkzT
About Whole Foods:
Who are we? Well, we seek out the finest natural and organic foods available, maintain the strictest quality standards in the industry, and have an unshakeable commitment to sustainable agriculture. Add to that the excitement and fun we bring to shopping for groceries, and you start to get a sense of what were all about. Oh yeah, were a mission-driven company too.
Connect with Whole Foods Market Online:
Visit the Whole Foods Market WEBSITE: www.wholefoodsmarket.com
Like Whole Foods Market on FACEBOOK: www.facebook.com/wholefoods
Follow Whole Foods Market on TWITTER: www.twitter.com/wholefoods
Follow Whole Foods Market on INSTAGRAM: https://instagram.com/wholefoods
Check Whole Foods Market out on PINTEREST: https://www.pinterest.com/wholefoods
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https://www.youtube.com/WholeFoodsMarket Beyond the Board: Gotham Greens | Whole Foods Market](https://i.ytimg.com/vi/poakGAgZIJw/mqdefault.jpg)
![The Power of Connection: Nijia Zhou on Restoring Nature Together | Whole Foods Market
Nijia Zhou, Principal Climate Advisor at Whole Foods Market, shares how building deep connections—between farmers, suppliers, and communities—is key to creating a more resilient food system.
Discover how the biodiversity highway project is turning collective intention into impact.
✨ Learn more: wholefoods.com/impact
SUBSCRIBE: http://bit.ly/1n1JkzT
About Whole Foods:
Who are we? Well, we seek out the finest natural and organic foods available, maintain the strictest quality standards in the industry, and have an unshakeable commitment to sustainable agriculture. Add to that the excitement and fun we bring to shopping for groceries, and you start to get a sense of what were all about. Oh yeah, were a mission-driven company too.
Connect with Whole Foods Market Online:
Visit the Whole Foods Market WEBSITE: www.wholefoodsmarket.com
Like Whole Foods Market on FACEBOOK: www.facebook.com/wholefoods
Follow Whole Foods Market on TWITTER: www.twitter.com/wholefoods
Follow Whole Foods Market on INSTAGRAM: https://instagram.com/wholefoods
Check Whole Foods Market out on PINTEREST: https://www.pinterest.com/wholefoods
[TITLE]
https://www.youtube.com/WholeFoodsMarket The Power of Connection: Nijia Zhou on Restoring Nature Together | Whole Foods Market](https://i.ytimg.com/vi/psRItzuR7tU/mqdefault.jpg)
![Beyond the Board: Bobbie | Whole Foods Market
In this episode, we’re sitting down with Laura Modi, co-founder, CEO, and mother of four, who left a career at Airbnb to revolutionize the infant formula industry with Bobbie. In this deeply personal conversation, Laura shares the late-night pharmacy run that changed everything, why she built a formula that meets European nutritional standards with domestically sourced organic ingredients, and what it means to finally see her baby on Whole Foods Market shelves.
From navigating the 2022 formula shortage to launching at Whole Foods Market, Lauras story is one of grit, gut instinct, and an unwavering commitment to feeding the next generation better. She opens up about the stigma surrounding formula feeding, pitching investors while pregnant and why motherhood and founding a company arent all that different.
SUBSCRIBE: http://bit.ly/1n1JkzT
About Whole Foods:
Who are we? Well, we seek out the finest natural and organic foods available, maintain the strictest quality standards in the industry, and have an unshakeable commitment to sustainable agriculture. Add to that the excitement and fun we bring to shopping for groceries, and you start to get a sense of what were all about. Oh yeah, were a mission-driven company too.
Connect with Whole Foods Market Online:
Visit the Whole Foods Market WEBSITE: www.wholefoodsmarket.com
Like Whole Foods Market on FACEBOOK: www.facebook.com/wholefoods
Follow Whole Foods Market on TWITTER: www.twitter.com/wholefoods
Follow Whole Foods Market on INSTAGRAM: https://instagram.com/wholefoods
Check Whole Foods Market out on PINTEREST: https://www.pinterest.com/wholefoods
[TITLE]
https://www.youtube.com/WholeFoodsMarket Beyond the Board: Bobbie | Whole Foods Market](https://i.ytimg.com/vi/q1NlK6HUSJ4/mqdefault.jpg)

![🍹🎾 US Open Honey Deuce Mocktail | Whole Foods Market
🍹🎾 The US Opens iconic Honey Deuce reimagined as a clean, alcohol-free mocktail 🌿
Step 1: Simmer raspberries + raw honey into a gorgeous syrup 🍯
Step 2: Lemonade meets white grape juice 🍋
Step 3: Top with sparkling water & frozen honeydew tennis balls 🍈🎾
Zero hangover ✨ Game, set, mocktail 🏆
#honeydeuce #usopen2026 #mocktailrecipe #wholefoodsmarket #sobercurious
SUBSCRIBE: http://bit.ly/1n1JkzT
About Whole Foods:
Who are we? Well, we seek out the finest natural and organic foods available, maintain the strictest quality standards in the industry, and have an unshakeable commitment to sustainable agriculture. Add to that the excitement and fun we bring to shopping for groceries, and you start to get a sense of what were all about. Oh yeah, were a mission-driven company too.
Connect with Whole Foods Market Online:
Visit the Whole Foods Market WEBSITE: www.wholefoodsmarket.com
Like Whole Foods Market on FACEBOOK: www.facebook.com/wholefoods
Follow Whole Foods Market on TWITTER: www.twitter.com/wholefoods
Follow Whole Foods Market on INSTAGRAM: https://instagram.com/wholefoods
Check Whole Foods Market out on PINTEREST: https://www.pinterest.com/wholefoods
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https://www.youtube.com/WholeFoodsMarket 🍹🎾 US Open Honey Deuce Mocktail | Whole Foods Market](https://i.ytimg.com/vi/qToHlA_p8c0/mqdefault.jpg)
![Shaquandas Hot Pepper Sauce | Whole Foods Market
On the front of Shaquanda’s Hot Pepper Sauce is Shaquanda, a drag persona that encapsulates the upbringing and community of Andre Springer. Springer is a proud New Yorker, Barbadian, performer, cook, and hot-sauce company owner.
In this Whole Story, we explore the intersection of Springers identities and how they’re represented in a hot sauce and persona that confronts gender lines, racial stereotypes, and what it means to have spice.
To view The Whole Story, visit here: www.wholestory.wholefoods.com/shaquanda
SUBSCRIBE: http://bit.ly/1n1JkzT
About Whole Foods:
Who are we? Well, we seek out the finest natural and organic foods available, maintain the strictest quality standards in the industry, and have an unshakeable commitment to sustainable agriculture. Add to that the excitement and fun we bring to shopping for groceries, and you start to get a sense of what were all about. Oh yeah, were a mission-driven company too.
Connect with Whole Foods Market Online:
Visit the Whole Foods Market WEBSITE: www.wholefoodsmarket.com
Like Whole Foods Market on FACEBOOK: www.facebook.com/wholefoods
Follow Whole Foods Market on TWITTER: www.twitter.com/wholefoods
Follow Whole Foods Market on INSTAGRAM: https://instagram.com/wholefoods
Check Whole Foods Market out on PINTEREST: https://www.pinterest.com/wholefoods
[TITLE]
https://www.youtube.com/WholeFoodsMarket Shaquandas Hot Pepper Sauce | Whole Foods Market](https://i.ytimg.com/vi/qoO0wHkJ5Zc/mqdefault.jpg)
![Easy Gochujang Chickpeas 🌶️🥥 | Spicy Coconut One-Pot Recipe | Whole Foods Market
Spicy, creamy, and unreasonably easy.
🌶️ what youll need:
2 cans (15 oz each) chickpeas, drained and rinsed
1 can (14 oz) full-fat coconut milk
3 tbsp gochujang
1 tbsp honey
4 cloves garlic, smashed
3 big handfuls baby spinach
olive oil
rice for serving
naan bread for scooping
30+ grams of plant protein in the pot. No notes.
Make it tonight and tag @wholefoods — we want to see your bowl. 🧡
Great Protein. Whole Food Ingredients. 🌶️🥥
#EasyGochujangChickpeas #GochujangRecipe #Shorts #CoconutChickpeas #WholeFoodsMarket #PlantBasedProtein #OnePotMeal #BeanTok #Proteinmaxxing #WhatIEatInADay #GutHealth #highproteinvegan
SUBSCRIBE: http://bit.ly/1n1JkzT
About Whole Foods:
Who are we? Well, we seek out the finest natural and organic foods available, maintain the strictest quality standards in the industry, and have an unshakeable commitment to sustainable agriculture. Add to that the excitement and fun we bring to shopping for groceries, and you start to get a sense of what were all about. Oh yeah, were a mission-driven company too.
Connect with Whole Foods Market Online:
Visit the Whole Foods Market WEBSITE: www.wholefoodsmarket.com
Like Whole Foods Market on FACEBOOK: www.facebook.com/wholefoods
Follow Whole Foods Market on TWITTER: www.twitter.com/wholefoods
Follow Whole Foods Market on INSTAGRAM: https://instagram.com/wholefoods
Check Whole Foods Market out on PINTEREST: https://www.pinterest.com/wholefoods
[TITLE]
https://www.youtube.com/WholeFoodsMarket Easy Gochujang Chickpeas 🌶️🥥 | Spicy Coconut One-Pot Recipe | Whole Foods Market](https://i.ytimg.com/vi/qxKJHqe8__E/mqdefault.jpg)
![Fishwife - The Tote Video 🐟💫 | Canned Fish, But Make It Cool | Whole Foods Market
Theres a reason we put Fishwife on our shelves. 🐟
This woman-founded brand meets the bar our seafood buyers set: responsibly sourced, traceable supply chains, and flavors bold enough to stand on their own. Its tinned fish that earns its spot not just in our aisle, but in your pantry rotation.
🎒 Three limited-edition totes just dropped this summer — including a micro tote that fits two tins and a lemon squeeze. Available in stores while supplies last.
Whether youre building a tin fish board or tossing sardines over toast, this is quality you can taste and sourcing you can trust.
Tag your tin fish moment @wholefoods
Whats in the tin matters. Find the ones worth opening.
#TinnedFish #Fishwife #WholeFoodsMarket #TinFishTrend #SustainableSeafood #CannedFishTikTok #FoodTrends #WomenFounders #EthicallySourced #LimitedEdition #SummerEssentials
SUBSCRIBE: http://bit.ly/1n1JkzT
About Whole Foods:
Who are we? Well, we seek out the finest natural and organic foods available, maintain the strictest quality standards in the industry, and have an unshakeable commitment to sustainable agriculture. Add to that the excitement and fun we bring to shopping for groceries, and you start to get a sense of what were all about. Oh yeah, were a mission-driven company too.
Connect with Whole Foods Market Online:
Visit the Whole Foods Market WEBSITE: www.wholefoodsmarket.com
Like Whole Foods Market on FACEBOOK: www.facebook.com/wholefoods
Follow Whole Foods Market on TWITTER: www.twitter.com/wholefoods
Follow Whole Foods Market on INSTAGRAM: https://instagram.com/wholefoods
Check Whole Foods Market out on PINTEREST: https://www.pinterest.com/wholefoods
[TITLE]
https://www.youtube.com/WholeFoodsMarket Fishwife - The Tote Video 🐟💫 | Canned Fish, But Make It Cool | Whole Foods Market](https://i.ytimg.com/vi/r3x9YenafQc/mqdefault.jpg)
![Whole Foods and Allagash Brewing - Good Together | Whole Foods Market #entrepreneurship #beer
SUBSCRIBE: http://bit.ly/1n1JkzT
About Whole Foods:
Who are we? Well, we seek out the finest natural and organic foods available, maintain the strictest quality standards in the industry, and have an unshakeable commitment to sustainable agriculture. Add to that the excitement and fun we bring to shopping for groceries, and you start to get a sense of what were all about. Oh yeah, were a mission-driven company too.
Connect with Whole Foods Market Online:
Visit the Whole Foods Market WEBSITE: www.wholefoodsmarket.com
Like Whole Foods Market on FACEBOOK: www.facebook.com/wholefoods
Follow Whole Foods Market on TWITTER: www.twitter.com/wholefoods
Follow Whole Foods Market on INSTAGRAM: https://instagram.com/wholefoods
Check Whole Foods Market out on PINTEREST: https://www.pinterest.com/wholefoods
[TITLE]
https://www.youtube.com/WholeFoodsMarket Whole Foods and Allagash Brewing - Good Together | Whole Foods Market #entrepreneurship #beer](https://i.ytimg.com/vi/r8vwZkB94oU/mqdefault.jpg)
![Turkey 101 | Whole Foods Market
SUBSCRIBE: http://bit.ly/1n1JkzT
About Whole Foods:
Who are we? Well, we seek out the finest natural and organic foods available, maintain the strictest quality standards in the industry, and have an unshakeable commitment to sustainable agriculture. Add to that the excitement and fun we bring to shopping for groceries, and you start to get a sense of what were all about. Oh yeah, were a mission-driven company too.
Connect with Whole Foods Market Online:
Visit the Whole Foods Market WEBSITE: www.wholefoodsmarket.com
Like Whole Foods Market on FACEBOOK: www.facebook.com/wholefoods
Follow Whole Foods Market on TWITTER: www.twitter.com/wholefoods
Follow Whole Foods Market on INSTAGRAM: https://instagram.com/wholefoods
Check Whole Foods Market out on PINTEREST: https://www.pinterest.com/wholefoods
[TITLE]
https://www.youtube.com/WholeFoodsMarket Turkey 101 | Whole Foods Market](https://i.ytimg.com/vi/rLqLNrlyoHc/mqdefault.jpg)