Uploaded April 2026 | Updated September 2026, 1 week ago
In this episode of Beyond the Board, host Sonya Gafsi Oblisk sits down with Viraj Puri, co-founder and CEO of Gotham Greens, inside one of the company's original rooftop greenhouses — perched right on top of the Whole Foods Market store in Brooklyn. Surrounded by fresh basil and rows of leafy greens, Viraj shares how a fascination with the farm-to-table movement and a background in environmental engineering sparked this idea: leverage climate-controlled greenhouses to grow fresh produce year-round in the heart of New York City.
From a small demonstration-scale greenhouse in Brooklyn to 13 facilities across nine states and nearly 700 employees, Gotham Greens has redefined what it means to be a local grower on a national scale. Viraj opens up about the "three-legged stool" that built the business: brand storytelling, proven greenhouse technology, and a supply chain rooted in proximity to consumers, and how the relationship with Whole Foods Market helped fuel that growth. He also dives into the staggering environmental impact of their model, including saving 300 million gallons of water annually and producing 30 times more per acre than traditional farming, all while delivering pesticide-free greens to stores within 24 hours of harvest.
Whether you're in the food industry or simply someone who cares about where your salad comes from, this episode is a fresh take on innovation, sustainability, and the future of food.
At a glance:
1:20: Inspiration for Gotham Greens
2:35: The Business of Food
4:00: “Aha Moment” and Conscience Capitalism
6:00: Balancing Innovation and Quality
8:25: The relationship with Whole Foods Market
12:05: Year-long growing techniques
13:58: The importance of water efficiency
15:09: Addressing food insecurity
16:30: Lightning round
SUBSCRIBE: bit.ly/1n1JkzT
About Whole Foods:
Who are we? Well, we seek out the finest natural and organic foods available, maintain the strictest quality standards in the industry, and have an unshakeable commitment to sustainable agriculture. Add to that the excitement and fun we bring to shopping for groceries, and you start to get a sense of what we're all about. Oh yeah, we're a mission-driven company too.
Connect with Whole Foods Market Online:
Visit the Whole Foods Market WEBSITE: wholefoodsmarket.com
Like Whole Foods Market on FACEBOOK: facebook.com/wholefoods
Follow Whole Foods Market on TWITTER: twitter.com/wholefoods
Follow Whole Foods Market on INSTAGRAM: instagram.com/wholefoods
Check Whole Foods Market out on PINTEREST: pinterest.com/wholefoods
[TITLE]
youtube.com/WholeFoodsMarket
In this episode of Beyond the Board, host Sonya Gafsi Oblisk sits down with Viraj Puri, co-founder and CEO of Gotham Greens, inside one of the company's original rooftop greenhouses — perched right on top of the Whole Foods Market store in Brooklyn. Surrounded by fresh basil and rows of leafy greens, Viraj shares how a fascination with the farm-to-table movement and a background in environmental engineering sparked this idea: leverage climate-controlled greenhouses to grow fresh produce year-round in the heart of New York City.
From a small demonstration-scale greenhouse in Brooklyn to 13 facilities across nine states and nearly 700 employees, Gotham Greens has redefined what it means to be a local grower on a national scale. Viraj opens up about the "three-legged stool" that built the business: brand storytelling, proven greenhouse technology, and a supply chain rooted in proximity to consumers, and how the relationship with Whole Foods Market helped fuel that growth. He also dives into the staggering environmental impact of their model, including saving 300 million gallons of water annually and producing 30 times more per acre than traditional farming, all while delivering pesticide-free greens to stores within 24 hours of harvest.
Whether you're in the food industry or simply someone who cares about where your salad comes from, this episode is a fresh take on innovation, sustainability, and the future of food.
At a glance:
1:20: Inspiration for Gotham Greens
2:35: The Business of Food
4:00: “Aha Moment” and Conscience Capitalism
6:00: Balancing Innovation and Quality
8:25: The relationship with Whole Foods Market
12:05: Year-long growing techniques
13:58: The importance of water efficiency
15:09: Addressing food insecurity
16:30: Lightning round
SUBSCRIBE: bit.ly/1n1JkzT
About Whole Foods:
Who are we? Well, we seek out the finest natural and organic foods available, maintain the strictest quality standards in the industry, and have an unshakeable commitment to sustainable agriculture. Add to that the excitement and fun we bring to shopping for groceries, and you start to get a sense of what we're all about. Oh yeah, we're a mission-driven company too.
Connect with Whole Foods Market Online:
Visit the Whole Foods Market WEBSITE: wholefoodsmarket.com
Like Whole Foods Market on FACEBOOK: facebook.com/wholefoods
Follow Whole Foods Market on TWITTER: twitter.com/wholefoods
Follow Whole Foods Market on INSTAGRAM: instagram.com/wholefoods
Check Whole Foods Market out on PINTEREST: pinterest.com/wholefoods
[TITLE]
youtube.com/WholeFoodsMarket
