Uploaded July 2020 | Updated September 2026, 32 minutes ago
What lessons can independent artists learn from Taylor Swift's secret album release? Here are two lessons - one worth following and one not.
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Free e-book! Music Management Primer by Mike Mowery https://outerloop.group/music-industry-career-coaching/
Connected: Strategies for Networking in the Modern Music Industry https://outerloop.group/connected-strategies-for-modern-music-business-networking/
Breaking In For Non-Musicians https://outerloop.group/breaking-in-to-the-music-industry-for-non-musicians-2/
Our complete system for releasing your album or EP the right way: https://outerloop.group/release-it-right/
What lessons can independent artists learn from Taylor Swift's secret album release? Here are two lessons - one worth following and one not.
LIKE, COMMENT, AND SUBSCRIBE!
Sign up for near-daily emails with more in-depth advice for your career in music. Visit https://www.outerloopcoaching.com!
Free e-book! Music Management Primer by Mike Mowery https://outerloop.group/music-industry-career-coaching/
Connected: Strategies for Networking in the Modern Music Industry https://outerloop.group/connected-strategies-for-modern-music-business-networking/
Breaking In For Non-Musicians https://outerloop.group/breaking-in-to-the-music-industry-for-non-musicians-2/
Our complete system for releasing your album or EP the right way: https://outerloop.group/release-it-right/
![How to Release Your Music Independently on Social Media [UPDATED FOR 2019]](https://i.ytimg.com/vi/KPxnoqhI2cI/mqdefault.jpg "How to Release Your Music Independently on Social Media [UPDATED FOR 2019]
SPREADSHEET ALERT! Paul walks you through exactly how Outerloop releases music on social media during a release rollout.
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Have you ever tried to release your music and it landed with... crickets?!?
One of the most powerful aspects of social media is how YOU control the message. You control the content and the timing. You control whether its a video or a graphic or text or text with a link.
Take advantage of this power! Use social media to generate excitement and anticipation in your fans so they will talk about you and, even more importantly, generate the momentum you need for a productive album cycle.
I say this over and over again. RESPECT YOUR MUSIC.
Release it the right way, with the right effort. A shoddy, unplanned release rollout is disrespecting your own art. Put the effort into getting your music into the hands of as many people as possible. Get it into their ears! Into their minds!
Dont fear the spreadsheet - USE IT to plan your release rollout RIGHT
This weeks video shows you how to plan your next full-length album release rollout. But dont get scared of the Google Sheet or Excel program used here. If youre allergic to spreadsheets, use a whiteboard or posterboard (use pencil!) instead.
This is a VERY high overview of how to plan your social media posts for your release rollout. If you want to see how this is REALLY done, in incredible detail, so you can be ASSURED you are releasing your music the right way, check out Release It Right.
If youre frustrated by how to release your music, youre not doing it right
Imagine trying to sit down and figure out how to play a complicated song you just heard off Spotify. Maybe you have a talent for figuring this stuff out. I once road managed for a guy who wrote the tablature for one of the big guitar magazines. I can promise you, there arent very many people with an ear for it like THAT guy. He was one of a kind.
For the rest of us, sitting down with the tablature is much easier. We just need to play the right notes at the right times and - bam. It aint perfect, but its a hell of a lot closer than what we could have done in the same amount of time without the tab.
Why not do the same with a release rollout?
If you like the video above and want to know more, we built Release It Right to be like tablature for a release rollout. Stop putting a Twitter post up here and a Facebook post there. An Instagram video on occassion and then... nothing. Just follow the steps in RiR and youll have a killer release week. Every time.")
