Uploaded September 2019 | Updated September 2026, 32 minutes ago
Spotify is "ripping artists off"! But if you're going to skip putting your music on Spotify, you need to know how to make that work for you. In this video I talk about each of these objections to Spotify in turn and answer each.
Please like, subscribe, and click the bell to get notifications of new videos!
To get our FREE pre-recording checklist please visit outerloopcoaching.com
Should you put your music on Spotify?
Ultimately, it's up to you if you're an unsigned artist. But Spotify can and should be your biggest priority in building your career in music.
There are six popular objections to posting music on Spotify I hear all the time. I walk you through each objection, why I disagree with it, and what your strategy should be in order to profit in the long-run from having your music on Spotify and other streaming platforms.
In this video,
- I address the issues of Spotify's horrificly low pay to artists for their music streams,
- how crowded the platform has become making getting attention more challenging every day,
- how holding back your music from Spotify allegedly builds anticipation,
- why waiting to get signed before putting your music on Spotify is a mistake,
- how the albums vs singles debate doesn't work in your favor,
- and the belief making music free to listen to on Spotify decreases album sales.
Spotify is not going to be a revenue source for you. Or, certainly not a significant revenue sourse. So, Spotify should be treated like a marketing opportunity rather than a replacement for lost album sales.
Picture this: you pitch your dream label. You tell them how great your music is. You tell them you're pulling hundreds in your hometown on the regular. You'll get - a yawn. Labels and managers hear these pitches all the time.
Now try it again. Describe your sound. Now tell them your latest single has 2 million streams and growing. And you are doing it on your own. You'll be lucky to get out of the room WITHOUT a contract.
Get in here and check it out!
Spotify is "ripping artists off"! But if you're going to skip putting your music on Spotify, you need to know how to make that work for you. In this video I talk about each of these objections to Spotify in turn and answer each.
Please like, subscribe, and click the bell to get notifications of new videos!
To get our FREE pre-recording checklist please visit outerloopcoaching.com
Should you put your music on Spotify?
Ultimately, it's up to you if you're an unsigned artist. But Spotify can and should be your biggest priority in building your career in music.
There are six popular objections to posting music on Spotify I hear all the time. I walk you through each objection, why I disagree with it, and what your strategy should be in order to profit in the long-run from having your music on Spotify and other streaming platforms.
In this video,
- I address the issues of Spotify's horrificly low pay to artists for their music streams,
- how crowded the platform has become making getting attention more challenging every day,
- how holding back your music from Spotify allegedly builds anticipation,
- why waiting to get signed before putting your music on Spotify is a mistake,
- how the albums vs singles debate doesn't work in your favor,
- and the belief making music free to listen to on Spotify decreases album sales.
Spotify is not going to be a revenue source for you. Or, certainly not a significant revenue sourse. So, Spotify should be treated like a marketing opportunity rather than a replacement for lost album sales.
Picture this: you pitch your dream label. You tell them how great your music is. You tell them you're pulling hundreds in your hometown on the regular. You'll get - a yawn. Labels and managers hear these pitches all the time.
Now try it again. Describe your sound. Now tell them your latest single has 2 million streams and growing. And you are doing it on your own. You'll be lucky to get out of the room WITHOUT a contract.
Get in here and check it out!
![How to Release Your Music Independently on Social Media [UPDATED FOR 2019]](https://i.ytimg.com/vi/KPxnoqhI2cI/mqdefault.jpg "How to Release Your Music Independently on Social Media [UPDATED FOR 2019]
SPREADSHEET ALERT! Paul walks you through exactly how Outerloop releases music on social media during a release rollout.
LIKE and SUBSCRIBE and COMMENT BELOW!
Have you ever tried to release your music and it landed with... crickets?!?
One of the most powerful aspects of social media is how YOU control the message. You control the content and the timing. You control whether its a video or a graphic or text or text with a link.
Take advantage of this power! Use social media to generate excitement and anticipation in your fans so they will talk about you and, even more importantly, generate the momentum you need for a productive album cycle.
I say this over and over again. RESPECT YOUR MUSIC.
Release it the right way, with the right effort. A shoddy, unplanned release rollout is disrespecting your own art. Put the effort into getting your music into the hands of as many people as possible. Get it into their ears! Into their minds!
Dont fear the spreadsheet - USE IT to plan your release rollout RIGHT
This weeks video shows you how to plan your next full-length album release rollout. But dont get scared of the Google Sheet or Excel program used here. If youre allergic to spreadsheets, use a whiteboard or posterboard (use pencil!) instead.
This is a VERY high overview of how to plan your social media posts for your release rollout. If you want to see how this is REALLY done, in incredible detail, so you can be ASSURED you are releasing your music the right way, check out Release It Right.
If youre frustrated by how to release your music, youre not doing it right
Imagine trying to sit down and figure out how to play a complicated song you just heard off Spotify. Maybe you have a talent for figuring this stuff out. I once road managed for a guy who wrote the tablature for one of the big guitar magazines. I can promise you, there arent very many people with an ear for it like THAT guy. He was one of a kind.
For the rest of us, sitting down with the tablature is much easier. We just need to play the right notes at the right times and - bam. It aint perfect, but its a hell of a lot closer than what we could have done in the same amount of time without the tab.
Why not do the same with a release rollout?
If you like the video above and want to know more, we built Release It Right to be like tablature for a release rollout. Stop putting a Twitter post up here and a Facebook post there. An Instagram video on occassion and then... nothing. Just follow the steps in RiR and youll have a killer release week. Every time.")
![How To Get A Booking Agent [Updated for 2019]](https://i.ytimg.com/vi/M2r9-Lx54IA/mqdefault.jpg "How To Get A Booking Agent [Updated for 2019]
Implement These Four Strategies Now To Get A Great Booking Agent - plus check out this Perfect Booking Agent pitch!
For more great music business information, including our free Music Management Primer e-book, visit https://outerloopcoaching.com
For the best book on booking weve ever read, visit https://outerloop.group/toursmart
Booking agents might be the most in-demand professionals in the music industry. Everyone wants a great one for the artists they work with. The record labels, managers, lawyers - everyone. Artists with a booking agent think they need a better one. And artists without one want to know how to get a booking agent.
This is because the booking agent can be the person who delivers the most money to the artist. The booking agents job is to solicit promoters for gigs. Great gigs can be ones with high payment, in front of lots of people, in lots of people likely to buy the bands merch, or all of the above. When the gigs are strung together, they become a tour.")
