Uploaded April 2025 | Updated September 2026, 2 weeks ago

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The role of sales is to maximise revenue. So how can AI empowered CRM help to achieve this?

We uncover in our State of Sales Report, the biggest shifts
shaping the future of CRM and sales performance. Through AI-driven insights, automation, and predictive analytics, businesses are reimagining how they connect with customers and closing deals more efficiently. Meanwhile sales people are finding a new type of freedom in their processes.

Key findings covered in this report:
- AI and Automation – How AI is streamlining sales processes and boosting productivity.
- Predictive Selling – Leveraging data-driven insights to anticipate customer needs.
- CRM Evolution – The role of AI-powered CRMs in improving pipeline management.
- Personalized Customer Journeys – How AI enhances relationships and drives growth.

With AI and CRM at the core of modern sales strategies, how will your business stay ahead? Drop your thoughts in the comments.

To learn more, download the full Salesforce report: salesforce.com/eu/resources/research-reports/state-of-sales

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