Uploaded April 2025 | Updated September 2026, 3 hours ago

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In this episode, I sit down with Melissa Urban, co-founder and CEO of Whole30, to dive into what makes the Whole30 program so misunderstood, her journey from diet culture to food freedom, and why boundaries matter far beyond what’s on your plate.

We also get real about the wellness industry’s political divide, the courage it takes to stand up for marginalized communities, and how Melissa stays grounded in her values—even when it’s hard.

If you’ve ever wondered how to balance evolving beliefs with business, or how to set boundaries in both food and life, this one’s for you.

We cover:
• Why Whole30 isn’t a weight loss diet
• How Melissa helps people set boundaries (and why she wrote a whole book about it)
• The challenges and rewards of standing up for human rights in a divided wellness space
• How to evolve publicly and stay authentic

Connect with Melissa:
Instagram: @melissau
Whole30: whole30.com