Uploaded June 2026 | Updated September 2026, 2 weeks ago
Rick Hendrick — owner of Hendrick Motorsports and Hendrick Automotive Group — sits down with Jason Stein for a rare, candid conversation about building two of the most dominant organizations in American sports and business history.
From a Chevrolet dealership in a cornfield in Bennettsville, South Carolina, to 135+ franchises and over $14 billion in annual sales. From nearly shutting down his racing program after just six races to 304 NASCAR Cup Series wins and 15 championships — this is the story of how one man built a dynasty by betting on people.
In this interview, Rick covers:
- Why he paid every employee during COVID — and what it cost him
- The people-first philosophy behind 50 years of growth
- How close Hendrick Motorsports came to never existing
- Jeff Gordon's role as Vice Chairman and what's next for the team
- The GM/Cadillac Formula 1 engine facility being built on his campus
- His 130+ Corvette collection and lifelong obsession with cars
- Why the Hendrick family committed to staying private for the next 50 years
Whether you're a NASCAR fan, a car enthusiast, or someone building a business — there's something in this conversation for you.
Recorded live at Hendrick Motorsports, Charlotte, NC.
0:00 - Intro
3:47 - The COVID Decision: Paying Every Employee
5:11 - "We're in the People Business"
9:07 - State of the Industry & Rolling Out AI Across 135 Stores
12:12 - The Origin Story: A Cornfield, a Chevy Sign & Linda's Push
14:04 - How Close Hendrick Motorsports Came to Never Existing
18:08 - The Formula One Cadillac Engine Facility Being Built on Campus
20:04 - The Car Collection: 130+ Corvettes & a Lifelong Obsession
21:42 - The Next 50 Years: Why the Hendricks Are Staying Private
#RickHendrick #HendrickMotorsports #NASCAR #HendrickAutomotiveGroup #NASCARChampion #CarCollection #Corvette #JeffGordon #CadillacF1 #FormulaOne #BusinessSuccess #CarDealership #NASCARHistory #Entrepreneurship #CarsAndCulture
Rick Hendrick — owner of Hendrick Motorsports and Hendrick Automotive Group — sits down with Jason Stein for a rare, candid conversation about building two of the most dominant organizations in American sports and business history.
From a Chevrolet dealership in a cornfield in Bennettsville, South Carolina, to 135+ franchises and over $14 billion in annual sales. From nearly shutting down his racing program after just six races to 304 NASCAR Cup Series wins and 15 championships — this is the story of how one man built a dynasty by betting on people.
In this interview, Rick covers:
- Why he paid every employee during COVID — and what it cost him
- The people-first philosophy behind 50 years of growth
- How close Hendrick Motorsports came to never existing
- Jeff Gordon's role as Vice Chairman and what's next for the team
- The GM/Cadillac Formula 1 engine facility being built on his campus
- His 130+ Corvette collection and lifelong obsession with cars
- Why the Hendrick family committed to staying private for the next 50 years
Whether you're a NASCAR fan, a car enthusiast, or someone building a business — there's something in this conversation for you.
Recorded live at Hendrick Motorsports, Charlotte, NC.
0:00 - Intro
3:47 - The COVID Decision: Paying Every Employee
5:11 - "We're in the People Business"
9:07 - State of the Industry & Rolling Out AI Across 135 Stores
12:12 - The Origin Story: A Cornfield, a Chevy Sign & Linda's Push
14:04 - How Close Hendrick Motorsports Came to Never Existing
18:08 - The Formula One Cadillac Engine Facility Being Built on Campus
20:04 - The Car Collection: 130+ Corvettes & a Lifelong Obsession
21:42 - The Next 50 Years: Why the Hendricks Are Staying Private
#RickHendrick #HendrickMotorsports #NASCAR #HendrickAutomotiveGroup #NASCARChampion #CarCollection #Corvette #JeffGordon #CadillacF1 #FormulaOne #BusinessSuccess #CarDealership #NASCARHistory #Entrepreneurship #CarsAndCulture
