Revitalizing the customer experience with augmented reality @thoughtworks
Revitalizing the customer experience with augmented reality  @thoughtworks
Uploaded October 2025 | Updated September 2026, 2 weeks ago
How do we make history feel alive?

In partnership with Google, Thoughtworks helped the Abraham Lincoln Presidential Library and Museum create Lincoln Unlocked — an augmented reality (AR) experience that brings Lincoln’s story into the present.

Through immersive storytelling and inclusive design, visitors can explore 1860s America, interact with virtual artifacts, and connect with the human stories behind one of the most transformative periods in U.S. history.

This is innovation with purpose, using technology to deepen learning, broaden access, and inspire curiosity across generations.

Watch to see how AR in museums and exhibitions is transforming historical storytelling, accessibility, and visitor engagement to create immersive, educational experiences for all.

Read more about how how Thoughtworks partnered with the Abraham Lincoln Presidential Library and Museum to bring this augmented reality museum experience to life: thoughtworks.com/clients/abraham-lincoln-presidential-library-and-museum

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About Thoughtworks:
Thoughtworks is a global technology consultancy that integrates strategy, design and engineering to drive digital innovation and positive social impact.

Learn more:
- Subscribe to Thoughtworks on YouTube: youtube.com/@thoughtworks
- Follow Thoughtworks on LinkedIn: linkedin.com/company/thoughtworks
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Revitalizing the customer experience with augmented reality

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