Reality Lab Lectures: Jessica Brillhart - Radical Experimentation: (full talk title in description) @uwrealitylab
Reality Lab Lectures: Jessica Brillhart - Radical Experimentation: (full talk title in description)  @uwrealitylab
Uploaded June 2019 | Updated September 2026, 5 hours ago
The Reality Lab Lectures - Tuesday, May 14, 2019
TALK TITLE: Radical Experimentation: Creating Content for Emerging Technologies

SPEAKER: Jessica Brillhart (Founder, Vrai Studio & Vrai Pictures)

TALK ABSTRACT: Emerging technology has the capacity to expand our understanding of the world and evolve our ability to connect to each other – but in order to do this in any meaningful way, it is imperative to consider the technology’s affects on current pipelines and ecosystems, its impact on culture as a whole, and its ability to satiate – or change entirely – the current wishes and desires of a media-consuming society.
The talk will be presented in three parts or “case studies,” each focusing on a specific emergent technology where creative development was leveraged as a means to test and better understand the technology in question. Each case study will explore how the considerations previously listed were met and the output that resulted. The first case study will focus on Jump, a 360-degree stereoscopic live-action virtual reality pipeline developed at Google. The second case-study will focus on Bose AR, an audio-only augmented reality technology developed at Bose which allows users to experience spatial and immersive audio. The third will focus on Inception, a convolutional network. Initially trained on ImageNet to extrapolate contents of images, the process was then reversed to instead identify and and enhance patters in those images – essentially dream upon them. The result was a computer vision program called DeepDream.
I propose that in order to truly and adequately address the potential societal and cultural affects of emerging technology, iterative creative output and experimentation must not only be implemented but continuously encouraged. Not only does this necessary process maximize an emergent technology’s chances of success – thus playing a crucial role in that technology’s development – but it also prepares it for introduction into a modern society. This process initiates an ecosystem in which users at scale are able to understand a technology’s potential, thus willfully embracing it as part of their lives in both an observational and active capacity.


Event held on the UW-Seattle Campus and recorded by UW CSE Production Team

© UW Reality Lab, 2019
http://realitylab.uw.edu
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Reality Lab Lectures: Jessica Brillhart - Radical Experimentation: (full talk title in description)

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