Racetracks Dont Make Money 🏁 Until Dodge Told Him This @CarsAndCulture
Racetracks Dont Make Money 🏁 Until Dodge Told Him This  @CarsAndCulture
Uploaded July 2026 | Updated September 2026, 1 week ago
Brad Oleshansky said it flat out: racetracks don't make money. Then the Big Three called and asked why his project didn't have a track β€” and one exec flipped his entire thinking with a single line: "You're thinking about it from a consumer perspective, not a business perspective."

Turns out the automakers rent tracks constantly for ride-and-drives, dealer training, and commercial shoots β€” because their own proving grounds are locked down for engineering. That insight became the foundation of The Motor Enclave.

πŸŽ™οΈ Full episode: Cars and Culture with Jason Stein

#Shorts #MotorEnclave #CarsAndCulture #BradOleshansky #CarBusiness #Entrepreneur #Racetrack #CarCulture #Motorsport #Dodge
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Cars and Culture with Jason Stein |

"Racetracks Don't Make Money" 🏁 Until Dodge Told Him This

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