Uploaded February 2017 | Updated September 2026, 10 hours ago
For more free videos, check out Upstart University and start your free trial today! university.upstartfarmers.com/limited-trial/?ref=43
As a small farmer, you’re equipped to fill the needs and solve the problems of many local restaurants. The tricky part of acquiring restaurant prospects is showing them that you have the ability to give them the produce and care that they want.
When you first approach prospective clients, be sure to get to know their current situation and pain points. Some questions to start the conversation are:
What produce are you currently using?
How much?
What improvements would you like to see on your current produce supply?
What do you currently pay? Do you feel you ought to get better quality for that price?
What are the frustrating parts of your supply chain? (Delivery times? Quality? Customer support?)
Want to learn more about markets and building a farm business? Enroll in the full course! university.upstartfarmers.com/courses/usu-1020-four-markets/?ref=43
Music: "Anjela" by TV Girl
From the Free Music Archive
Copyright Bright Agrotech, 2017
For more free videos, check out Upstart University and start your free trial today! university.upstartfarmers.com/limited-trial/?ref=43
As a small farmer, you’re equipped to fill the needs and solve the problems of many local restaurants. The tricky part of acquiring restaurant prospects is showing them that you have the ability to give them the produce and care that they want.
When you first approach prospective clients, be sure to get to know their current situation and pain points. Some questions to start the conversation are:
What produce are you currently using?
How much?
What improvements would you like to see on your current produce supply?
What do you currently pay? Do you feel you ought to get better quality for that price?
What are the frustrating parts of your supply chain? (Delivery times? Quality? Customer support?)
Want to learn more about markets and building a farm business? Enroll in the full course! university.upstartfarmers.com/courses/usu-1020-four-markets/?ref=43
Music: "Anjela" by TV Girl
From the Free Music Archive
Copyright Bright Agrotech, 2017
