Uploaded December 2016 | Updated September 2026, 1 hour ago
Starting the farm was a big life transition for Matt and his family - before moving to the country and building a tiny house, Matt, his wife, and their daughter lived in an apartment in the city.
Despite the rapid change, however, American Heartland Acres has had a fairly smooth ride. Matt attributes this success to clear goals and a whole lot of hustle.
The best thing that new farmers can do for their farms, says Matt, is having a clear goal and sticking to it.
"You have to figure out what your farm is going to accomplish. Not it's brand - but what is it going to accomplish. That's the most important thing."
When farmers hone in on a solid goal that's close to their passion, they can do almost anything. Not only does their focus create fuel for the hustle required on any farm, but it makes every decision you make clearer.
When you're working towards a goal, every strategy and decision comes down to a simple question: "does this help my goal or hurt it?"
It also means that when something goes wrong in the farm - a radiator goes out, you forget to turn on the A/C, etc. - you've got a strong reason to move forward anyway.
"When it gets tough, when it gets hard, I [remember] that there's a reason for it, there's a higher goal for it."
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Connect with us:
Website: zipgrow.com
Facebook: facebook.com/ZipGrowTM
LinkedIn: linkedin.com/company/zipgrow-inc
Twitter: https://twitter.com/zipgrowinc
Instagram: instagram.com/zipgrowinc
Starting the farm was a big life transition for Matt and his family - before moving to the country and building a tiny house, Matt, his wife, and their daughter lived in an apartment in the city.
Despite the rapid change, however, American Heartland Acres has had a fairly smooth ride. Matt attributes this success to clear goals and a whole lot of hustle.
The best thing that new farmers can do for their farms, says Matt, is having a clear goal and sticking to it.
"You have to figure out what your farm is going to accomplish. Not it's brand - but what is it going to accomplish. That's the most important thing."
When farmers hone in on a solid goal that's close to their passion, they can do almost anything. Not only does their focus create fuel for the hustle required on any farm, but it makes every decision you make clearer.
When you're working towards a goal, every strategy and decision comes down to a simple question: "does this help my goal or hurt it?"
It also means that when something goes wrong in the farm - a radiator goes out, you forget to turn on the A/C, etc. - you've got a strong reason to move forward anyway.
"When it gets tough, when it gets hard, I [remember] that there's a reason for it, there's a higher goal for it."
----------------------------------------------
Connect with us:
Website: zipgrow.com
Facebook: facebook.com/ZipGrowTM
LinkedIn: linkedin.com/company/zipgrow-inc
Twitter: https://twitter.com/zipgrowinc
Instagram: instagram.com/zipgrowinc
